Marketing & SEO Strategist

Marketing & SEO Strategist Location: Richmond, VA (In-office position - must be able to reliably commute to office) Compensation: $55,000–$65,000 annually (based on experience). Peak Property Management is seeking a self-driven, highly curious, early-career marketer who is passionate about building brand awareness, driving digital visibility, and helping a fast-growing company dominate multiple markets across Virginia. This is an ideal role for someone with 1–3 years of marketing agency experience who wants to step into an in-house position where they can truly own the craft, wear many hats, and directly see the impact of their work. If you love SEO, AIO (AI optimization), content creation, and strengthening digital presence for local service brands — and you want to be part of an energetic, growth-oriented company — this role is for you. About the Role The Marketing & SEO Strategist will be the driving force behind Peak Property Management’s local and regional digital footprint. This person will be responsible for executing and continually improving our SEO, AIO, website performance, Google Business profiles, local rankings, blogging, and digital content strategy. You will work closely with our video editors, graphic designers, and remote content team — but this role requires someone who creates, not just delegates. You must be a student of the marketing world — someone who actively learns, follows industry changes, tests new strategies, and evolves with an ever-changing digital landscape. There is no senior marketing role above this position yet, so we need someone motivated by autonomy, curiosity, and responsibility. Key Responsibilities SEO & AIO (Primary Focus)- Own and execute all SEO and AIO strategy across multiple markets/locations. - Build and manage location-specific SEO plans to dominate local search results. - Conduct keyword research, competitive analysis, and on-page optimization. - Write and publish SEO-optimized blogs and long-form content. - Optimize Google My Business pages, including posts, photos, FAQs, and updates. - Strengthen our presence on Reddit and other high-authority niche platforms. - Monitor rankings, analytics, traffic trends, and KPIs; make data-driven improvements. - Stay ahead of SEO and AI-assisted marketing trends, bringing ideas and innovations proactively. Digital Presence & Website Optimization - Improve website structure, speed, UX, and content hierarchy for better ranking and conversions. - Ensure all landing pages across markets are relevant, compelling, and optimized. - Partner with developers or web vendors as needed to implement improvements. Content Creation & Brand Awareness - Create written content: blogs, GMB posts, captions, web copy, and long-form articles. - Generate ideas for on-site and in-office content that aligns with SEO goals. - Occasionally film or capture content at properties. - Work closely with video editors and graphic designers on execution — but lead strategy and direction. Reputation Management - Oversee online reviews, responses, customer sentiment, and reputation platforms. - Collaborate with operations teams to strengthen review acquisition processes. - Monitor and improve public perception across Google, Reddit, social platforms, and industry sites. Social Media Optimization - Optimize titles, captions, keywords, and metadata for SEO/AIO on all platforms. - Work with remote social team to ensure all content supports marketing strategy. - Identify trends and ensure Peak Property Management’s content stays modern, relevant, and high-performing. Cross-Functional Teamwork - Collaborate with leadership on marketing direction, priorities, and long-term growth goals. - Work with property teams and remote content managers to collect content ideas and information. - Support the company podcast through keyword strategy, SEO, episode descriptions, and digital promotion. What Success Looks Like in This Role - Local search rankings rise significantly across every market. - Website traffic, conversions, and organic lead flow increase month over month. - Google Business profiles become market-leading engagement tools. - Blogs and long-form content consistently outperform competitors. - The company’s digital brand becomes stronger, faster, and more authoritative. - You operate with initiative, resourcefulness, and a drive to constantly learn. - You become the internal champion for modern, innovative marketing. Qualifications - 1–3+ years of experience in a marketing role (agency or in-house). - Strong knowledge of SEO fundamentals — on-page, off-page, and local SEO. - Understanding of AIO and AI-assisted content tools. - Strong writing ability; comfortable producing blogs and content without outsourcing. - Experience optimizing digital content for search visibility. - Familiarity with Google Analytics, Search Console, and SEO tools. - Curious, proactive, and passionate about continuous learning. - Comfortable wearing multiple hats and working in a fast-paced, entrepreneurial environment. - In-office availability in Richmond, VA (required). Personality & Work Style We are looking for someone who is: - Self-driven and motivated without oversight - Hungry to build something special - Resourceful and problem-solving oriented - Curious, always learning, and experimenting - A creative thinker with strong attention to detail - Excited by growth, innovation, and measurable impact Compensation & Benefits - Competitive salary based on experience - Health, dental, and vision benefits - 401K (matching)- PTO and paid holidays - Life Insurance - Opportunities for rapid career growth - A chance to play a foundational role in building a market-leading marketing engine