Marketing Lead

1 week ago

San Francisco, California, United States Raise for Good Full time

Raise for Good is seeking a performance-driven Marketing Lead to build and scale our digital-first marketing engine. This role centers on three core priorities: (1) growing our network and brand presence through email and LinkedIn, (2) driving pipeline growth for our B2B courses while developing a B2C pilot strategy for Spring 2026, and (3) building scalable marketing systems that work efficiently without constant oversight. You'll create high-performing content, leverage AI to accelerate production, and systematically fill our pipeline with qualified leads.WHO YOU AREYou're a digital marketing growth expert who operates as a force multiplier, with a proven track record of building and executing marketing strategies that drive results. You bring deep knowledge of AI tools and workflows (ChatGPT, Claude, Midjourney, or emerging platforms), and you're excited to design the systems and select the right tooling to achieve our goals. You're equally comfortable setting a strategy and executing it. You don't wait for direction; you see opportunities, test hypotheses, and optimize relentlessly based on what's working. You're outcome-focused and data-informed, able to build marketing functions from scratch while working 5-10x faster than traditional approaches through smart automation and AI-enhanced workflows—all while maintaining quality and brand integrity.PRIMARY RESPONSIBILITIESDrive Pipeline Growth & RevenueOwn and optimize the full marketing funnel: awareness → engagement → lead → opportunity → closeEstablish baseline conversion metrics and grow lead-to-opportunity pipeline from the ground up; generate 15+ qualified B2B leads per quarter through strategic content, LinkedIn engagement, and targeted outreachDevelop and test B2C pilot strategy for Spring 2026 Program launch, including messaging, channels, and conversion pathwaysCreate with the Program and Partnership Managers, high-converting sales assets (decks, case studies, one-pagers) that close dealsConduct competitive intelligence and market research to identify untapped opportunities, in partnership with a research associatePartner with the CEO on quarterly revenue goals and BD strategy; track and report marketing's direct contribution to pipeline and closed revenueGrow Network & Digital Brand AwarenessGrow Raise for Good's LinkedIn presence by 50%+ in Year 1, with 4% engagement rate (2x industry average); establish CEO as a thought leader with consistent, high-quality content (3-5x/week)Launch and scale email newsletter, achieving 30%+ open rates and 5%+ click-throughs; grow subscriber base through strategic lead magnets and community cultivationIncrease community engagement by 40%+ through strategic digital activations and amplification strategies that showcase Raise for Good's impactPosition Raise for Good for speaking opportunities at top-tier industry events through strategic content and outreach; prepare positioning and talking pointsCreate referral systems that turn community members into advocates, generating business opportunitiesBuild Scalable Marketing Systems & AI-Powered InfrastructureDesign and implement AI-enhanced, multi-channel content workflows that produce 10x more output without sacrificing quality; integrate AI tools for content ideation, drafting, editing, image creation, SEO optimization, and distribution across platformsAutomate 50% of repetitive marketing tasks within the first 90 days; create systems requiring

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