Manager of Influencer Marketing

2 days ago

Greater Chicago Area, United States Robert Half Full time

Position Intel:

The
Influencer & Partnerships Manager
will drive
brand awareness, customer acquisition, and revenue growth
through strategic influencer campaigns, affiliate programs, and brand collaborations.

This role balances
creative relationship-building
with
data-driven performance management
, overseeing gifted and paid influencer campaigns, managing affiliate programs through
Awin
and
Amazon Associates
, and leading partnership initiatives that strengthen community trust and engagement.

The ideal candidate thrives in a collaborative, fast-paced environment, with equal passion for storytelling, performance tracking, and relationship management.

Responsibilities:

· Identify and recruit influencers and creators aligned with brand voice and audience demographics

· Manage gifted and paid influencer campaigns across Instagram, TikTok, YouTube, Facebook, and blogs

· Lead the brand ambassador program, handling outreach, onboarding, and engagement

· Oversee affiliate programs through Awin and Amazon Associates, driving referral growth

· Build and maintain partnerships with aligned brands, nonprofits, and caregiving communities

· Plan and execute co-branded campaigns, giveaways, and media collaborations

· Manage paid content syndication with media outlets like Forbes, BuzzFeed, and The New York Times

· Organize small-scale events and activations to deepen community engagement

· Track and report on KPIs such as reach, engagement, conversions, and ROI across partnerships

· Maintain compliance with FTC guidelines and platform rules while managing creator contracts

Top Requirements:

· 4–6+ years of experience in influencer, affiliate, or partnership marketing

· Proven success managing creator and affiliate programs

· Strong understanding of Awin, Amazon Associates, or similar affiliate platforms

· Proficiency in analytics tools (Google Analytics, affiliate dashboards, UTM tracking)

· Excellent communication, negotiation, and organization skills

Desirable:

· Experience running cross-channel content collaborations or community events

· Comfort managing both creative and operational aspects of influencer programs

· Passion for marketing, ecommerce, and mission-driven brand storytelling

Benefits:

· Competitive salary and annual bonus potential

· Hybrid work schedule

· Comprehensive medical, dental, and vision insurance

· Healthcare and dependent care flexible spending accounts

· Company-paid life, short-term, and long-term disability coverage

· 401(k) plan with generous company match

· Paid parental leave, holidays, and generous PTO policy

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