Content Marketing Strategist

What You'll Do
Are you a results-driven content marketer with a passion for creating digital experiences that convert? Do you excel at crafting compelling, consumer-focused messaging for web and UX environments? Principal Financial Group is seeking a
Content Marketing Strategist
to join our team and help launch innovative retirement products through engaging web experiences.

What You'll Do

• Write and optimize UX/web copy for product launches, landing pages, and digital experiences—ensuring clarity, engagement, and conversion.
• Develop content for direct-to-consumer (DTC) campaigns, including email and direct mail, aligned with the buyer journey and performance goals.
• Collaborate with design, product, marketing, and compliance teams to create cohesive, user-friendly experiences across channels.
• Implement A/B testing for web, email, and direct mail content to identify high-performing messaging, CTAs, and layouts.
• Translate complex financial concepts into clear, actionable, and persuasive content for web and marketing channels.
• Monitor performance metrics and leverage insights to refine strategies and improve conversion rates.
• Stay current on content marketing best practices, consumer behavior, and financial industry trends to maintain competitive positioning.

Who You Are

• Bachelor's degree or equivalent experience.
• 4+ years of experience in content marketing with a strong emphasis on UX/web copywriting, and email/direct mail campaigns.
• Direct-to-consumer (B2C) experience required; financial products or banking experience is a plus.
• Proven ability to optimize copy for conversion and create content that drives measurable results.
• Skilled in writing for web experiences and UX flows, as well as email and direct mail.
• Proficient in A/B testing and data-driven content optimization.
• Strong editorial, proofreading, and project management skills; AP Style experience preferred.
• Ability to simplify complex topics into engaging, user-friendly content.
• Nimble and proactive, with the ability to manage multiple priorities in a fast-paced environment.

This is an exciting opportunity to shape product launches and digital experiences from the ground up. If you're ready to combine strategic thinking with hands-on writing to deliver content that converts, we'd love to hear from you.

Salary Range Information
Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)
$ $110000 / year

Time Off Program
Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don't accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible
Yes

Work Environments
This role offers in-office, hybrid (blending at least three office days in a typical workweek), and remote work arrangements (only if residing more than 30 miles from Des Moines, IA, Charlotte, NC, and Raleigh, NC). You'll work with your leader to figure out which option may align best based on several factors.

Work Authorization/Sponsorship
At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics
For Principal Asset Management positions, you'll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal
At Principal, we value connecting on both a personal and professional level. Together, we're imagining a more purpose-led future for financial services - and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window
We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date
10/29/2025

Most Recently Posted Date
10/29/2025

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