Associate Brand Manager

Biocodex is a French family-owned business headquartered in Gentilly, near Paris, France. The company was founded in 1953 to develop and market the world's first probiotic yeast strain,
Saccharomyces boulardii
CNCM I-745, discovered in 1923.

Building On Relationships Established For Nearly 70 Years With Healthcare Professionals, Our Biocodex Teams Work Daily For The Health Of All And Focus Their Activities Around Three Main Areas

• Microbiota to educate the general public and healthcare professionals on the growing importance of microbiota, advance scientific breakthroughs in microbiota by funding academic research, provide solutions for preserving microbiota health with its unique probiotic supplement Saccharomyces boulardii CNCM I-745, innovate with its Symbiosys range and make early-stage investments in start-up companies
• Orphan diseases for patients with severe orphan pathologies around the world, such as DIACOMIT, which is indicated for the treatment of Dravet syndrome, a rare and very severe form of epilepsy in children
• Women's health with the Saforelle brand for women of all ages.

With more than 1,600 employees, Biocodex generated net revenues of above €500 million in 2022, including 42% in France and 58% internationally. The group is present in 115 countries through wholly owned subsidiaries in 16 countries and a network of distributors worldwide.

Position Overview
Biocodex is seeking an ambitious
Associate Brand Manager
who is passionate about building brands by finding and leveraging insights to drive actionable results. You'll play an integral role alongside a small, entrepreneurial team passionate about health & wellness and responsible for taking the
US Florastor Probiotics brand
to the next level.

Focused on turning insights into activation, the Associate Brand Manager will help support the development and execution of the strategy and consumer engagement to achieve our vision of becoming a Microbiota leader. The ideal candidate will have a curious and analytical mindset, entrepreneurial spirit, thrive in a digital environment, and be a strong team player.

Job Responsibilities
The Associate Brand Manager will be responsible for assisting with accelerating the growth of our flagship brand, Florastor. This position reports directly to the Director of Marketing and Innovation and will be an integral part of our team.

Key Responsibilities

• Support Brand Manager in the development and implementation of the annual integrated marketing plan to define strategic objectives, key initiatives and financial targets
• Lead the brand's monthly sales and consumption forecast, liaise with cross-functional partners and represent the brand team in S&OP meetings to support a consensus forecast, while identifying risks and opportunities to Plan
• Interpret syndicated data sources (e.g. Nielsen, advertising intel, etc.) and competitive landscaping to lead the monthly performance reviews to assess Digestive Supplements category, segments, classes of trade, brand/innovation, and competitive performance to recommend actionable business insights that optimize go-to-market priorities
• Partner with agencies (advertising, PR, promotions, design, e-commerce, and market research) to execute the brand plan and creative campaigns
• Lead brand's consumer promotion strategy, optimizing based on performance
• Support Customer Strategy & Planning in the design and delivery of the annual customer playbook, reflecting key marketing initiatives and identifying Shopper Marketing opportunities, while partnering with Sales to support retail activation
• Partner with Digital and e-Commerce teams to lead national marketing and brand identity online adaptation, creating consistent, omnichannel brand experiences
• Support Finance/Supply Chain's portfolio management and serve as Lead on renovation projects and commercial packs
• Own brand's marketing advertising & promotions budget reconciliation and planning to continuously improve P&L profitability
• Partner with Brand Manager on innovation launch plans and activation (focus on omni-channel consumer touchpoints)
• Additional duties & responsibilities as assigned

Required Qualifications

• A minimum of a Bachelor's degree is required, preferably in Marketing or related field
• At least 3-5 years' work experience, including 1-3 years' experience in brand marketing

Desired Qualifications

• MBA preferred
• FMCG/CPG/OTC experience strongly preferred
• Strong analytical acumen, proficiency in Nielsen or IRI preferred
• Excellent communication skills, both written and verbal
• Creativity and problem-solving
• Strong interpersonal skills
• Digitally savvy
• Detail-oriented and ability to handle and prioritize multiple projects in a fast-paced environment
• Results oriented with proven track record of success

Other Details
Full-Time Position

Based in Bedminster, NJ

Hybrid schedule (2 Days In-Office)

Salary Range: $100,000 - $125,000

Benefits: Medical, Dental, Vision, Life & ADD, STD, LTD

WHY BIOCODEX
Our four values are driving forces and bonds for all teams:

We play collectively

We shape fair relations

We dare to innovate

We care for our ecosystem

At Biocodex, we do not discriminate on the basis of gender, age, disability, nationality or sexual orientation. In fact, we welcome diversity, which we recognize as a source of strength for the company.

At Biocodex, our CSR approach is an holistic one to reconcile the four P's: People, Planet, Profit, and Purpose, and we also ensure that our employees are provided with necessary and relevant tools for both their personal and professional development, while offering them competitive advantages and services.

Come join us

BIOCODEX USA

Take up the challenge and send your application