Market Development Specialist

1 week ago

Franklin, Tennessee, United States Crossbridge Hospice Full time $60,000 - $120,000 per year

At Crossbridge Hospice, we believe a job is a good fit when the role aligns with your personal values, reflects your interests, utilizes your strengths, and provides opportunities for development and growth.

At Crossbridge Hospice, we are committed to cultivating a workplace where people feel empowered to thrive. By matching individuals with roles that resonate with their purpose and aspirations, we foster a community driven by authenticity, innovation, and shared growth. We believe that when people bring their whole selves to work, remarkable things happen—for our teams, our patients and their families, and the communities we serve.

The role

We are seeking a Market Entry & Growth Specialist that is dynamic and driven professional with a hunter mindset to parachute into newly created or underdeveloped markets and rapidly establish a strong hospice presence. This role is ideal for someone with deep industry knowledge, a passion for relationship-building, and a proven track record in driving admissions growth. This position requires a 75% travel time commitment while the assigned market is being developed, with potential adjustments once the market reaches maturity.

Key Responsibilities:

  • Market Entry & Expansion:

Quickly assess and penetrate new or existing markets to establish hospice services and brand presence.

  • Relationship Development:

Build and maintain strong professional relationships with referral sources, healthcare providers, and community stakeholders.

  • Rapid Trust Building:

Educate and inform partners to foster trust and understanding of hospice care, ensuring a warm handoff to clinical teams.

  • Admissions Growth:

Strategically increase patient admissions through targeted outreach and effective relationship management.

  • Industry Expertise:

Leverage 2–3 years of hospice experience to navigate complex healthcare environments and identify growth opportunities.

  • Hunter Mentality:

Proactively seek out new business, identify untapped referral sources, and drive market share growth.

Related duties and responsibilities:

  • Develop relationships with medical staff offices, hospitals and nursing homes; act as a consultant to medical staff and hospital committees, as required to provide hospice and end-of-life information
  • Cultivate, develop and enhance contractual and care relationships within the professional referral community
  • Be a communication link to hospitals/nursing homes/physicians in order to provide easy access to all hospice services.
  • Through relationship building and development of new collaborations, assure that optimal access to hospice is achieved for patients/families.
  • Maintain contact database through CRM System, currently RSL
  • Execute marketing and outreach implementation plan

Qualifications:

  • Minimum 2–3 years of experience in hospice
  • Demonstrated success in market development, sales, or outreach roles.
  • Strong interpersonal and communication skills.
  • Ability to work independently and thrive in fast-paced environments.
  • Deep understanding of hospice care and referral dynamics

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