Merchandiser/ Asst to the Creative Director

2 days ago

New York, New York, United States SBH Fashion Full time

Job Title: Merchandiser/ Asst to the Creative Director - Baby Apparel & Accessories
Position Overview
We are seeking a
Merchandiser / Assistant to the Creative Director
with strong experience in
newborn, infant, and toddler apparel and accessories
(including bath and bedding). This role is key in driving cohesive product stories, line architecture, and seasonal strategies. The ideal candidate is both
creative and analytical
, able to balance trend inspiration with data-driven decision making. You will serve as the primary liaison between the Creative Director, Design, Technical Design (TD), Product Information, and cross-functional teams.

You will work in a small, fast-paced team environment, partnering closely with one additional Merchandiser to support seasonal planning, product development, and creative alignment.

Key Responsibilities
Line Strategy & Planning

  • Partner with the Creative Director to develop seasonal line plans and product assortments for newborn, infant, and toddler categories.
  • Analyze market trends, competitive landscape, sales history, and consumer insights to inform product strategy and assortment decisions.
  • Build and manage line architecture, SKU plans, pricing strategy, and category performance goals.

Product Development Support

  • Collaborate closely with Design and Technical Design to brief and guide product direction, ensuring alignment with brand vision, quality standards, and pricing targets.
  • Liaise with Product Information and Sourcing teams to gather costing, evaluate pricing, and optimize product value.
  • Track development milestones, product changes, and approval timelines to maintain on-time delivery.

Creative & Cross-Functional Coordination

  • Act as the point of contact for the Creative Team, ensuring alignment across design, packaging, marketing, and brand storytelling.
  • Support preparation and organization of creative reviews, line presentations, and milestone meetings.
  • Partner with internal teams (e.g., Sales, Marketing, Planning) to deliver clear product stories, seasonal direction, and assortment rationale.

Analysis & Performance

  • Monitor product performance and present findings to inform future line planning.
  • Conduct assortment and pricing analysis to identify opportunities for growth and margin optimization.

Requirements – MUST HAVE

  • 2–5+ years of merchandising experience within newborn, infant, toddler apparel and/or accessories (including bath/bedding).
  • Strong understanding of product development lifecycle in children's categories.
  • Demonstrated ability to line plan, build assortments, analyze data, and guide design direction.
  • Creative thinker with strong aesthetic sensibility and trend awareness.
  • Highly analytical and organized; comfortable interpreting data and building strategic recommendations.
  • Excellent communication and interpersonal skills, with the ability to influence, collaborate, and present clearly.
  • Strong proficiency in Excel, PowerPoint/Keynote, and PLM or merchandising systems.

Preferred Qualifications

  • Experience in wholesale merchandising; open to candidates with retail merchandising backgrounds.
  • Experience working in a small or entrepreneurial environment where you wear multiple hats.
  • Knowledge of baby safety standards, fabrications, and product testing is a plus.

Salary $85,000-$95,000

  • Specialist, Creative Visual Merchandising

    1 week ago

    New York, New York, United States Harry Winston Full time

    Job Summary:The Specialist, Creative Visual Merchandising will support the creative development of all visual merchandising initiatives from concept ideation and 2D design to 3D rendering, prototype development, and production. This role is responsible for delivering high-quality visual merchandising assets for management approval and ensuring alignment with...

  • Site Merchandiser

    2 weeks ago

    New York, New York, United States Creative Circle Full time $80,000 - $120,000 per year

    Site MerchandiserPosition OverviewWe are seeking a Site Merchandiser to enhance our e-commerce platform by optimizing product presentation and inventory management. The ideal candidate will be responsible for creating visually appealing product displays, ensuring inventory accuracy, and implementing SEO strategies to increase online visibility. This is a...

  • Creative Manager

    7 days ago

    New York, New York, United States Creative Circle Full time

    Creative Designer - Photography, Graphic Design & Social MediaOverviewOur luxury hosptiality client is seeking a talented Creative Designer with a strong focus on photography, graphic design, and social media content creation. This role is ideal for a visual storyteller who can bring our brand to life across multiple platforms.***ONSITE 4 days a week in NYC...

  • Senior Creative Director

    2 weeks ago

    New York, New York, United States The Hearst Corporation Full time $149,000 - $168,000 per year

    Overview (Why This Role?)Do you live and breathe video storytelling with a platform-first mindset? HearstMade is looking for a visionary Senior Creative Director to elevate our video content to new heights. This is your opportunity to lead cross-functional creative across branded content campaigns that break through the scroll, inspire action, and drive...

  • Creative Director

    3 days ago

    New York, New York, United States Situation Group Full time

    Situation is a leading full-service marketing and advertising agency specializing in live experience-based brands, including some of Broadway's biggest blockbusters and iconic live experiences like The Metropolitan Opera and the Empire State Building. We create groundbreaking campaigns that captivate audiences and drive cultural conversation.What You'll...

  • Director, Visual Creative Planning

    1 week ago

    New York, New York, United States Macy's Full time

    Be part of an amazing story.Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've...

  • Creative Director

    2 weeks ago

    New York, New York, United States Lightricks Ltd. Full time $120,000 - $150,000 per year

    LTX is pioneering a new era of visual rendering tools that empower professionals and creators across creative industries such as Advertising, Creative Marketing, 3D Design, Animation, and more. Our latest release, LTX-2, unites high-quality synchronized audio and video generation, native 4K fidelity, long sequences, and radical efficiency - all in a single,...

  • Director, Visual Creative Planning

    2 days ago

    New York, New York, United States Macy's Full time

    Be part of an amazing story.Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've...

  • Creative Director

    1 week ago

    New York, New York, United States Artisan Council Full time

    Artisan Council, based in downtown NYC, is a boutique digital marketing agency empowering progressive brands within the constantly evolving social and digital landscape. We believe in the power of fans and stans—and build brand loyalty through community involvement, authentic storytelling, and innovative content.Our team is passionate about diversity,...

  • Gap Associate Creative Director, Video and Animation

    2 weeks ago

    New York, New York, United States BoF Careers Full time $144,200 - $191,100 per year

    About GapGap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that's run through those five decades is the phenomenal people that make up our brand - our employees and our customers. People who are rooted in the legacy that...