Growth Product Manager Lead

About Vercel:
Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, , and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.

Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.

About the Role:
We're hiring a Growth Product Manager to help Vercel scale from a product company to a full-fledged platform company. We're seeking a data-driven, business-minded Growth PM to lead our expansion strategy. Reporting into senior product leadership, you'll work cross-functionally across Product, GTM, and Data to define and execute strategies that increase account expansion, improve our approach to cross-selling products (e.g., Security, CDN, v0), and unlock long-term customer value.

You'll be instrumental in shaping how Vercel transitions from strong PMF with hosting to a broader platform strategy, owning critical parts of our land-and-expand motion.

What You Will Do:

• Define and iterate pricing, packaging, PLG and Enterprise motions that drive expansion. You'll own how we price, position, and drive adoption of Vercel's evolving product suite
• Develop strategies to drive ancillary products (e.g., Edge Middleware, Security, v0) across existing customers. Partner with GTM to identify expansion opportunities
• Analyze user journeys and conversion funnels - from self-serve onboarding to enterprise upgrades - and prioritize initiatives that improve activation, retention, and ACV growth
• Partner with Growth Marketing to define measurable Enterprise campaigns and sales plays by building experimentation frameworks and track success metrics for each initiative
• Contribute to the strategic shift from a single-product hosting solution to a full AI developer platform, and help define product packaging and value messaging
• Help shape metrics, pricing strategy, and customer engagement narratives that prepare Vercel for public markets

About You:

• Familiarity with developer infrastructure (e.g., hosting, edge compute, security, CI/CD)
• You understand the developer persona, ideally with experience in a devtools or infrastructure company
• Ability to zoom into product usability and UX, ensuring that business goals are met through a seamless user experience
• Comfortable working under and with senior product leaders and interfacing with C-level on strategic initiatives.
• Math, statistics, or analytics background preferred. Deep experience analyzing funnel data, lifecycle cohorts, and campaign performance

Bonus If You:

• Have familiarity with usage-based or consumption-driven monetization models.
• Experience driving product-led growth at a B2B or enterprise AI company.
• Are a power user of modern AI tools and up to speed with the latest AI/LLM trends.

Benefits:

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA base pay range for this role is $168,000-$252,000. This salary range is an estimate. Actual salary will be based on job-related skills, experience, and location. The total compensation package also includes benefits and equity-based compensation. Your recruiter can share more about the specific pay range for your location during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.