Marketing Director

1 week ago

Orange, California, United States AEM-Pro Full time $120,000 - $180,000 per year

Job Summary

We are seeking a dynamic and experienced Director of Marketing to lead our marketing team and drive our brand's growth and visibility. The ideal candidate will possess a robust understanding of both traditional and digital marketing strategies, with a proven track record in multichannel marketing, performance marketing, and e-commerce. This role requires a creative thinker with strong analytical skills who can develop innovative campaigns that resonate with our target audience.

Duties

  • Develop and implement comprehensive marketing strategies that align with business objectives.
  • Oversee SEO initiatives to enhance organic search visibility and drive traffic.
  • Manage social media marketing efforts across various platforms to engage customers and build brand loyalty.
  • Lead advertising sales initiatives, including print advertising and digital campaigns through Meta, Google AdWords, and Facebook Advertising.
  • Utilize Adobe Creative Suite for the creation of compelling visual content that supports marketing initiatives.
  • Implement content marketing strategies to drive engagement and conversion rates.
  • Oversee B2B marketing efforts, ensuring alignment with sales objectives and product management.
  • Leverage marketing automation tools to streamline processes and improve efficiency.
  • Conduct market research to identify trends, customer needs, and competitive landscape.
  • Analyze campaign performance using Google Analytics and other analytics tools to inform future strategies.
  • Collaborate with cross-functional teams to ensure cohesive messaging across all channels.
  • Manage budgets effectively to maximize ROI on all marketing activities.

Experience

  • Proven experience in a senior marketing role, preferably as a Director or similar position.
  • Strong knowledge of digital marketing techniques including email marketing, content creation, and performance analysis.
  • Proficiency in WordPress, HTML, and analytics tools for tracking website performance.
  • Demonstrated success in managing multichannel campaigns that drive engagement and sales growth.
  • Excellent copywriting skills with the ability to craft compelling messages tailored to diverse audiences.
  • Experience in budgeting for marketing initiatives and managing resources efficiently.
  • Strong leadership skills with the ability to inspire and motivate a team towards achieving goals. Join us as we elevate our brand's presence in the market

Job Type: Full-time

Pay: $90, $150,000.00 per year

Work Location: In person

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