Multi-Unit (Two-Unit) Restaurant Operations – Future Equity Partner Track

POSITION SUMMARY

Craven Wings is seeking an elite Director of Operations (DOO) to take full operational leadership of our two-unit restaurant group in Knoxville, TN — with an aggressive growth path to 3–7 units over the next several years.

This is NOT a typical DOO role.

This is a future equity partner track designed for a leader who wants to build a long-term legacy, turn around struggling units, drive profitability, and scale a multi-unit brand with an entrepreneurial mindset.

You will begin with a strong salary, earn increasing quarterly profit-share, and ultimately become a 10% equity partner for the rest of your tenure.

If you're disciplined, operationally excellent, financially sharp, and love scaling restaurants — this is the opportunity where sky is the limit.

"Your #1 mission is to generate consistent, measurable sales growth through elevated guest experience, strong local community relationships, and building profitable catering pipelines across both Craven Wings units."

COMPENSATION & PARTNER PATHWAY

This DOO model rewards long-term loyalty, performance, and business growth.

YEAR 1 – FOUNDATION YEAR

• Base Salary: $60,000
• Quarterly Profit Bonus: 5% of total company net profit
• Benefits: Health insurance
• Focus:
• Take control of both units
• Turn losses into stable operations
• Build systems, culture, and accountability

YEARS 2–3 – OPERATIONAL EXCELLENCE & GROWTH

• Base Salary: $60,000 (adjusted based on performance)
• Quarterly Profit Bonus: 7.5% of company net profit
• Focus:
• Strengthen leadership teams (GM/KM development)
• Improve food cost, labor %, and ticket times
• Build catering, community partnerships, and sales growth
• Establish new-unit readiness model

YEAR 5+ – PARTNER STATUS (LIFETIME WHILE EMPLOYED)

• Quarterly Profit Bonus: 10% of company net profit
• Equity: 10% ownership of the company (fully vested and retained for the rest of your tenure)
• Focus:
• Multi-unit expansion
• Recruiting and building a leadership bench
• Preparing for new store openings
• Long-term wealth building

This model lets you earn more than traditional DOOs by becoming a real business partner.

KEY RESPONSIBILITIES1. Multi-Unit Operational Leadership

• Lead day-to-day operations for both Craven Wings units
• Ensure all locations meet high standards of quality, speed, consistency, and hospitality
• Build systems to ensure replicability for future locations
• Drive continuous improvement in food quality, cleanliness, and operational discipline

2. Turnaround & Profitability

• Fix food cost variances and waste
• Achieve weekly labor targets without sacrificing guest experience
• Oversee ordering, inventory, invoices, and prep accuracy
• Identify and eliminate drains on profit
• Build weekly and monthly profit improvement strategies
• Turn struggling units into profitable operations within your first 12 months

3. Leadership Development

• Directly lead GMs, KMs, and FOH/BOH managers
• Build bench strength across both units
• Establish a culture of accountability, urgency, and high standards
• Train and coach managers into strong leaders
• Create systems to reduce turnover and improve retention

4. Guest Experience & Brand Reputation

• Drive Google rating improvements
• Implement guest recovery processes
• Own customer relationships and weekly service reviews
• Build community loyalty and repeat visits
• Bridge the gap between owner expectations and in-store execution

5. Sales Growth & Strategic Initiatives

• Build catering and large-order pipeline
• Develop school, sports team, and local business partnerships
• Improve check average through upsell training
• Plan and execute local store marketing (within franchise guidelines)
• Lead initiatives for store growth and new unit preparation

6. Operational Systems, Standards & Compliance

• Enforce FOH, BOH, and Bar standards
• Oversee food safety, audits, inspections
• Maintain equipment, repairs, vendors, and contracts
• Conduct weekly operational audits
• Run weekly DOO meetings with all managers
• Ensure staffing levels meet business needs

7. Financial Control & Reporting

• Build weekly owner reports (P&L, KPIs, wins, risks)
• Hold managers accountable to labor/food cost targets
• Validate invoices, pricing, inventory accuracy
• Forecast sales and labor needs
• Protect cash flow and eliminate unnecessary expenses

8. Expansion & Growth (Future Units)

• Build systems that scale
• Prepare for new store openings (location #3+)
• Recruit and train future GMs and leaders
• Help source real estate, staff planning, and equipment standards
• Become the operational engine of the company's growth

IDEAL CANDIDATE PROFILE Multi-unit leadership experience (2–10 stores) Strong financial acumen (P&L, food cost, labor management) Hands-on operator — not a desk DOO Calm, decisive, and confident under pressure Obsessed with operational excellence Team-builder who holds people accountable Entrepreneurial — loves growth and expansion Thinks and acts like an owner Hungry for long-term wealth creation, not just a salary

SUCCESS TARGETS (FIRST 12 MONTHS)

The DOO is expected to achieve:

Food cost reduced by 2–4%

Labor aligned to weekly targets

Ticket times improved to brand standards

Both units fully staffed with strong leadership bench

Google rating increased to 4.4+

Catering pipeline established

Company profitability stabilized and trending upward

Owner no longer needed for daily operational issues

SALES UPTICK & MARKET-LEVEL GROWTH LEADERSHIP (PRIMARY RESPONSIBILITY)

As Director of Operations, your MOST important responsibility is to create continuous sales growth through world-class service, strong guest relationships, and strategic community engagement.

You are directly accountable for achieving consistent week-over-week, month-over-month sales increases across both Craven Wings locations.

To accomplish this, you will be responsible for:

A. Elevating Guest Experience (Service → Sales Engine)

• Ensuring every guest receives friendly, speed-driven, flawless hospitality
• Increasing repeat visit rate through service excellence
• Running FOH training that consistently lifts check averages
• Improving Google rating and review velocity
• Reducing complaints and turning them into returning fans

Goal:

World-class service that organically drives sales without discounts.

B. Building Local Community Relationships

You must become the face of Craven Wings locally by creating ongoing revenue pipelines through:

• Schools, sports teams, and booster groups
• Local businesses and offices
• Community events
• Churches and nonprofits
• Real estate offices, dealerships, construction teams
• Repeat weekly lunch & catering partners

Goal:

Establish 10–20 recurring community revenue partners per year.

C. Catering & Large Orders Expansion

Catering is a major profit lever and the DOO must:

• Build a catering sales program
• Create weekly catering outreach lists
• Visit 3–5 businesses per week
• Train staff on catering order accuracy
• Promote catering during peak seasons

Goal:

Achieve predictable catering revenue growth, month after month.

D. Interior Marketing Through Service (No Coupon Required)

Within franchise guidelines, DOO must leverage:

• Table touches by leaders
• FOH upsell scripts
• Suggestive selling
• In-store contests to boost average check
• Highlighting signature items verbally

Goal:

Increase check average by $2–$5 over 90–180 days.

Job Type: Full-time

Pay: $60, $70,000.00 per year

Benefits:

• Employee discount
• Health insurance
• Paid time off

Work Location: In person