Marketing Specialist

H+H SYSTEM, Inc., headquartered in Pittsburgh, PA, is a unique industry leader in North America and Europe that supports hospital pharmacy organization and workflow efficiency using modular shelving, workstations, transport carts and medication exchange trays.

Developed by pharmacists for pharmacists
, H+H SYSTEM strives to reduce storage space needs and streamline operational processes. Design options are as limited as the client's imagination. We are currently seeking driven, focused and creative candidates for the Marketing Specialist position to join our Sales and Marketing Team. This is a full-time exempt position. The successful candidate will work full-time at our facility located in Pittsburgh, PA, west of Golden Triangle. 20-30% travel required.

An excellent benefits package is available for full-time employees (after a successful probationary period) that includes 100% company-paid health, vision and dental coverage, as well as paid time off, paid holidays and more.

Specific roles and responsibilities for this position include the following:

• Reporting to the Sales and Marketing Manager, and working with the Sales and Marketing Coordinator, co-develop, support and execute the North American marketing plan including marketing materials, trade show scheduling and registration, planning and execution to support sales strategy and goals
• Attend trade shows as required
• Co-develop, oversee and manage all marketing collateral
• Manage ongoing market analysis and channel development, identify marketing opportunities and channels that effectively promote H+H SYSTEM
• Participate in joint strategy meetings with US and Austrian counterparts and colleagues
• With the Austrian marketing team, refine and maintain company web shop
• Coordinate and execute brand asset management with Austrian Team
• Perform and/or lead trade show attendee data analysis and post-show follow-up (customer analysis, customer classification, delegation to the respective sales associates, customer contact)
• Monitor and support trade show storage: booth build, tear down and organization
• Create and design trade show booths, associated needs with production, vendors and transport organizations, set up and tear down
• Create product focused, customer facing marketing collateral and customer engagement campaigns
• Maintain social media presence with LinkedIn using Iconosquare and other appropriate tools
• Oversee messaging by crafting email correspondence supporting customer follow up
• Create, schedule, coordinate and post email banners
• Design and execute customer surveys
• Maintain professional organization memberships/associations and define sponsorship opportunities
• Working with internal Subject Matter Experts and customers, create case studies and white papers
• Hold a semi-annual analysis meeting with the colleagues of the sales team
• Assist with the annual marketing budget and track marketing expense
• Significantly contribute to strategic planning with senior leadership
• Provide encouragement for the sales team while coordinating all marketing activities
• Ensure strong staff and customer relations, including Austrian counterparts
• Promote interdepartmental cooperation
• Demonstrate strong hands-on mentality, entrepreneurial know-how, and high energy

Market analysis:

• Conduct market analysis of product information from markets, customers, suppliers, partners
• Collect market intelligence
• Monitor competitors, develop competitor intelligence

Marketing:

• Support development and preparation of annual marketing priorities and activities
• Provide leadership and support to marketing personnel
• Coordinate regularly with H+H European colleagues
• Attend and work at trade fairs with colleagues
• Monitor brochures, flyers, leaflets, catalogs
• Contribute to construction, implementation, and maintenance of online web shop
• Maintain social media content and profiles
• Create, follow up, and maintenance of the above

Internal and external training:

• Participate in internal product training
• Prepare training modules and for new employees training
• Participate in external product training and seminars

Qualifications and Education Requirements:

• Prior marketing and market experience; social media posting, Brevo, Iconosquare
• Proven coordination of group activities and achievement of goals
• Minimum three-five years in marketing positions with increasing responsibility
• BS Marketing required or Pharmacy Technician with hospital and marketing experience

Preferred Skills:

• Prior experience in international business
• Excellent communications and interpersonal skills
• Marketing experience in medical field
• Ability to see the big picture and learn quickly
• Hands-on mentality and problem-solving ability
• Leadership
• Ability to travel
• Strong collaborative experience and expertise required

Location
:

• Pittsburgh, Pennsylvania