Content Lead

2 weeks ago

Marina del Rey, California, United States Rosebud Full time $100,000 - $130,000 per year

We're not your typical tech startup

We're deeply committed to personal growth and psychological wellness. We invest heavily in our team's development, stay at the forefront of psychology and AI research, and create a culture where meaningful work meets genuine connection.

This approach has earned us recognition from users, mental health professionals, and the tech community. But we're just getting started.

What We're Looking For

We're seeking a Content Lead who genuinely nerds out on psychology and wellbeing, and is a passionate and artful communicator and copy writer.

You're well versed in various frameworks and modalities like CBT, ACT, IFS, Hakomi, attachment theory, polyvagal theory, etc. You've also gone deep on your own personal growth journey and developed your own insights from that exploration.

You know how to translate that depth into concise, compelling copy and creative. You have a strong content creation background and excellent taste in writing. You have an in-depth understanding of what works/doesn't work across social media, article writing and other online communication channels.

Ideally, you also bring performance marketing experience and understand how to create content that both engages and converts. You can combine your communication skills with your psychological fluency to create immersive content experiences that teach and engage. You're comfortable being highly generative during ideation, then ruthlessly focused when it's time to execute.

What You'll Do

Product Content

  • Develop campaign strategy and messaging for product launches
  • Create in-app content experiences, reflective journeys, and engineer prompts that guide meaningful self-exploration
  • Translate complex psychological frameworks into accessible user-facing features

Performance Content

  • Optimize copy throughout our conversion funnel (landing pages, paywall, onboarding)
  • Collaborate with influencers and creators on content strategy and messaging
  • Develop ad creative concepts and write performance-driven copy for paid channels

Brand Content

  • Create branded social content across platforms to tell stories and add value to users
  • Write marketing emails that drive engagement and retention
  • Produce occasional long-form blog content on psychology and personal growth

What You Bring

  • A genuine, sustained passion for psychology, personal development, and mental wellness (this should be a top interest, if not #1)
  • 5+ years of experience in content creation, marketing, or related fields with demonstrated excellence in writing
  • Experience in performance marketing—creating content that engages AND converts
  • Strong portfolio showcasing concise, compelling copy across multiple formats and channels
  • The ability to be generatively prolific when brainstorming, but ruthlessly focused when executing
  • Comfort working in a fast-paced startup environment where priorities shift

About Rosebud

Rosebud is a therapist-backed interactive journal designed to spark wonder and deepen your connection to yourself. Rosebud doesn't just record your thoughts, it helps you see them differently.

We're built around creating "aha moments"—small flashes of clarity that fundamentally shift how you see yourself and the world. By combining the latest in AI and cognitive science with our proprietary memory technology, we help people process thoughts, recognize patterns, and navigate both challenges and triumphs.

We believe everyone deserves to thrive, which is why we're democratizing access to psychological tools and frameworks that have traditionally been available only to a privileged few. With 14,000 paying customers and a passionate team of 12, we're at an inflection point ready for exponential growth.

What We Offer

Culture & Impact

  • Define the future of AI-powered personal development and psychological support at scale
  • Work directly with founders in a high-impact, high-autonomy environment pioneering new AI applications
  • Culture that thrives on self-discovery, introspection, and continuous personal and professional growth
  • Opportunity to create a new discipline combining prompt engineering, psychology, and human-centered AI

Compensation & Benefits

  • Competitive salary: $100k-$130k depending on experience
  • Meaningful equity package in a fast-growing company at an inflection point
  • Comprehensive health, dental, and vision coverage
  • Professional development budget for AI conferences, psychology training, and personal development
  • Latest equipment and home office setup

Location

  • Venice Beach office with flexible remote options
  • Open to candidates in US time zones (Remote friendly)

How to Apply

Send us an email at with:

  1. Why you feel like you're a good fit for this role
  2. Examples of past work: Share 2-3 examples of content you've created (ads, emails, campaigns, in-app content—whatever shows your skills best)
  3. Rosebud exploration: Create three pieces that show us how you think about the product with your rationale for each:
  4. 1 ad concept (visual description + copy)
  5. 1 email (subject line + body)
  6. 1 in-app experience outline (e.g. Persona or Journey concept)

The above is just a suggestion - we would love for you to blow us away with your creativity.

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