Director of Growth and Retail

1 day ago

Marina del Rey, United States Pure Barre Full time

Director of Growth and Retail (Multi-Studio) Pure Barre StudiosContractor Role, Monthly Retainer + Performance Incentives Pure Barre franchise is seeking a results-driven marketing and retail professional to oversee growth initiatives across multiple Pure Barre studios. This role is responsible for paid lead generation, retail strategy, and marketing systems that drive measurable performance. This is a contractor role, not an entry-level position. We are looking for someone who can own outcomes, work independently, and operate as a strategic partner to leadership. PRIMARY RESPONSIBILITIES Paid Media and Lead Generation (Top Priority) Own Meta (Facebook and Instagram) ad performance across all studios Create and test ad creative, copy, offers, and audiences Manage budgets and optimize cost per lead and lead quality Report on performance trends and improvements Retail Strategy and Operations Lead retail buying strategy with leadership approval Oversee merchandising standards across studios Manage inventory health, discounting strategy, and Shopify sales Improve retail revenue and inventory turnover Social Media Systems Own content strategy and posting cadence Repurpose paid media creative into organic content Train and direct studio teams on content capture and execution Ensure brand consistency across all locations Grassroots Marketing and Partnerships Design scalable grassroots marketing and event strategies Support local partnerships and community activations Create repeatable systems that studio teams can execute WHAT SUCCESS LOOKS LIKE Predictable, efficient lead generation across all studios Clear improvement in retail revenue and inventory management Consistent social media presence that supports paid campaigns Reduced day-to-day involvement from ownership in marketing and retail decisions REQUIRED EXPERIENCE Proven Meta ads experience for local or multi-location businesses Strong understanding of performance marketing metrics Retail merchandising or inventory management experience Ability to work independently and manage multiple priorities Clear communication and reporting skills PREFERRED EXPERIENCE Fitness, boutique retail, or service-based business experience Shopify experience Experience supporting events or community partnerships COMPENSATION STRUCTURE Fixed monthly contractor retainer Performance-based incentives tied to lead generation and retail outcomes Scope and KPIs defined clearly before start IMPORTANT NOTE This role is not focused on social posting alone. Candidates without strong paid media experience will not be considered.

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