New Development Marketing Manager

20 hours ago

New York, New York, United States Anywhere Full time

Corcoran New Development is seeking a Marketing Manager to join our team in New York. This in-office role reports directly to the EVP, New Development and plays a key part in bringing new residential developments to market. The Marketing Manager will collaborate with marketing team members and sales/leasing teams to support clients in pre-development planning, branding, marketing, digital, print, social media, and event-based promotions throughout the sales/leasing cycle.

Key Responsibilities:

  • Develop and manage marketing initiatives under the direction of the EVP and Corcoran New Development Executive team.
  • Create marketing plans, programs, timelines, and budgets to support new developments.
  • Track and analyze marketing performance, providing data-driven recommendations to clients and internal teams.
  • Obtain approvals for advertising and marketing expenditures while maintaining the marketing budget.
  • Present marketing plans to developers and provide strategic recommendations.
  • Collaborate with developers, architects, creative agencies, PR firms, media buyers, and social media consultants throughout the process.
  • Recommend and oversee advertising strategies, online marketing, and branding partnerships.
  • Assist in the development of marketing collateral, including renderings, branding, logos, websites, floorplans, and signage.
  • Oversee the design and setup of model residences and sales/leasing galleries.
  • Support the creation of sales tools and materials.
  • Develop and implement broker outreach strategies and events.
  • Provide recommendations to enhance property value, identify key selling points, and address project challenges.
  • Work with the Corcoran New Development Executive team on planning, design, and market research, including amenity spaces, interior design, and technology.

Qualifications:

  • 3-5 years of experience in marketing and/or project management.
  • Bachelor's Degree is a plus.
  • Background in new development real estate marketing, luxury marketing, media, architecture or interior design industry marketing, design, or real estate preferred.
  • Strong oral and written communication skills.
  • Ability to manage multiple tasks in a fast-paced, team-oriented environment.
  • Highly detail-oriented, organized, and self-motivated.
  • Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook required. Experience with Photoshop, Illustrator, and InDesign preferred.

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