social media analyst
1 week ago
Location: New York, New York
Job Type: Contract
Compensation Range: $ per hour
We are seeking a seasoned Social Media Analyst to be the operational and strategic engine for our client's six Lifestyle Brands, a division featuring over 400 "hard and soft," trendy boutique hotels. This high-impact role is crucial for engaging the target audience of Zillenials and brand loyalists. The successful candidate will leverage data from a complex, multi-source environment to drive strategic recommendations and execution across all key social channels.
Responsibilities:
Strategic Insight Generation:
- Analytics and Dashboarding: Manage social media analytics using Sprinklr (mandatory knowledge) to pull actionable insights from data.
- Data Synthesis: Take data from different teams and sources and build a cohesive dashboard to provide a unified, strategic view of performance.
- Strategy Shaping: Monitor trends and performance to help shape the overall content strategy for organic social growth.
Social Operations & Execution:
- Manage day-to-day operations across major social channels (Instagram, TikTok, and Facebook), including emerging platforms.
- Manage the posting schedule and content calendars, ensuring accuracy and brand consistency across the Lifestyle Brands.
- Community Management: Monitor channels for engagement opportunities, engage with users, and foster a vibrant social community.
- Pitching Ideas: Proactively pitch content ideas based on emerging social trends and brand strategy.
Cross-Functional & Agency Liaison:
- Agency Management: Serve as the main contact for partner agencies (like Golin), managing campaign briefs, leading kick-offs, and providing continuous status updates.
- Internal Collaboration: Work highly cross-functionally with internal creative, app, web, games, and CRM teams. The focus is primarily on organic social, with agencies managing the paid media.
Qualifications:
- Sprinklr - transform raw, multi-source data into actionable strategic insights that drive organic content performance, manage agency partners, and support the business goals.
- Mgmt of organic social - proven ability to manage the full organic social lifecycle (Instagram, TikTok, Facebook) for multiple brands, focusing on community management, content calendar execution, and pitching ideas based on emerging trends.
- Experience working with or at an external agency or small boutique hotel chain with a strong social presence.
JOBID:
LI-CELLALI-JB1
PL
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
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