Brand Activation Manager

VARITE is looking for a qualified
Brand Activation Manager
for one of its clients
.

WHAT THE CLIENT DOES?

The company started out as a
hardware/software vendor
, but over time added more subscription-based services.

WHAT WE DO?

Established in the Year 2000, VARITE is an award-winning minority business enterprise providing global consulting & staffing services to Fortune 1000 companies and government agencies. With 850+ global consultants, VARITE is committed to delivering excellence to its customers by leveraging its global experience and expertise in providing comprehensive scientific, engineering, technical, and non-technical staff augmentation and talent acquisition services.

Job Details:

Job Title: Brand Activation Manager

Work Location: Onsite – 2x a week. Preferred locations: Santa Clara and Raleigh offices. Second preference Lehi and Chicago.

Work Schedule: Full Time – Monday-Friday

Duration: 5 Months

Pay Range: $80-85/Hr on W2

Job Description:

We are looking for a highly organized and detail-oriented Brand Activation Manager Contractor to support the Brand Marketing team. This individual will be crucial in the execution and coordination of various brand initiatives, ensuring campaigns and programs run smoothly, on time, and accurately. The ideal candidate is a self-starter who can manage multiple moving pieces and communicate effectively with internal and external stakeholders.

Key Responsibilities:

Brand Media Trafficking:
Manage the trafficking process for our brand media campaigns (e.g., display, video, social, paid editorial) including coordinating assets, trafficking with our agency, and ensuring accurate deployment across platforms.

Creative Project Management:
Act as the primary liaison between the Brand Marketing team and the Creative/Design team, managing the end-to-end lifecycle of creative tickets, ensuring all necessary information (specs, deadlines, feedback) is provided and approvals are secured promptly.

UTM Parameter Creation & Governance:
Own the process for creating, distributing, and governing UTM tracking codes for brand campaigns with our agency to ensure consistent and accurate data collection.

Thought Leadership Program Management:
Support the operational execution of our thought leadership programs.

Performance Tracking & Reporting:
Consolidate, track, and organize brand and program metrics (e.g., media performance, content engagement, thought leadership impact) into clear, visually compelling decks for regular reporting to leadership and stakeholders.

Documentation & Organization:
Maintain clean and organized documentation for all projects, assets, trafficking details, and reporting metrics.

Education: Any education

Experience:

• 5+ years of relevant experience.
• Proven experience in project management, program coordination, or operations within a marketing or brand team (agency or in-house).
• Experience with digital media trafficking.
• Strong understanding of marketing measurement.
• Excellent organizational skills with a keen attention to detail and a methodical approach to problem-solving.
• Proficiency in creating polished presentations/decks (e.g., PowerPoint, Google Slides, Keynote) to clearly communicate results.
• Ability to work independently, manage multiple priorities simultaneously, and thrive in a fast-paced environment.
• Exceptional written and verbal communication skills.

Preferred (Optional) Qualifications:

• Familiarity with Asana.
• Experience working with B2B or high-growth technology brands.
• Experience managing vendor or agency relationships.

If this opportunity interests you, please respond by clicking on EasyApply.

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VARITE is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status