Digital Strategy Director, Pharma

The Digital Strategy Director oversees the development, implementation, and management of comprehensive omnichannel strategies for clients in the life sciences and biopharma sectors. This strategic leader plays a critical role in helping clients bring modern, data-driven marketing to life—both at the brand level and by supporting Centers of Excellence (COEs) in building scalable capabilities and frameworks that enable omnichannel marketing across portfolios. As a key contributor to CG Life's new business efforts, this role also supports growth by shaping strategic narratives and presenting compelling digital strategies in partnership with cross-functional teams.

Additionally, the Digital Strategy Director collaborates closely with partners across brand strategy, creative, content, analytics, and technology to ensure integrated engagement planning and execution. While not directly responsible for brand positioning or messaging architecture, this role is pivotal in translating those foundational elements into connected, insight-driven customer engagement plans across channels. This includes defining audience strategies, channel mix recommendations, experience flows, and performance frameworks that drive measurable impact and market relevance.

Business Impact

• Establishes the agency as a trusted strategic partner by leading day-to-day client strategy, relationship management, and strategic counsel.
• Leads the development of omnichannel strategies that align brand objectives with audience needs and channel best practices, forming the foundation for measurable engagement.
• Acts as a strategic consultant, guiding clients in leveraging data, insights, and analytics to design, activate, and scale customer-centric marketing programs.
• Supports the Account team in understanding client goals and offerings, helping shape marketing direction through innovative, insight-driven solutions.
• Translates strategic insights into actionable campaign roadmaps, leading tactical planning and ongoing optimization to ensure cohesive execution.
• Facilitates workshops, client meetings, and presentations to shape strategic direction, communicate recommendations, and align cross-functional stakeholders.
• Communicates and defends strategic recommendations clearly and persuasively to clients, ensuring buy-in and understanding at all levels.
• Applies expertise in omnichannel engagement planning—including journey mapping, segmentation, content strategy, and channel orchestration—to inform experience design.
• Partners with CXOE, technology, and analytics teams to guide or support implementation of CRM, marketing automation, and personalization platforms that enable scalable, data-driven engagement.
• Identifies opportunities to expand agency capabilities within client accounts, driving organic growth and contributing to revenue goals through cross-sell strategies.
• Secures new strategic initiatives by contributing to and delivering compelling business proposals and pitch presentations.
• Collaborates with internal teams to develop single-minded strategies, creative briefs, and supporting materials rooted in discovery and research.
• Develops strategy decks and other deliverables that translate client needs and insights into clear, actionable plans.
• Stays current on evolving platforms, modern marketing trends, and implications for client strategies.

Internal Relationships

• Provides guidance, when appropriate, to internal teams based on the strategy, brief, and knowledge of the client and its industry
• Collaborate with brand strategy, account, creative, content, analytics, CXOE, and technology teams to ensure cohesive and impactful strategy execution.
• Proactively foster team cohesion and collaboration across the agency.
• Demonstrates success at working with cross-functional teams and building strong internal and external relationships

People Management:

• Manage and mentor other team members, responsible for goal setting, performance management, career growth, etc.
• Recognizes staff potential and guides employees in identifying challenging and stretching tasks based on interests and organizational needs to achieve career goals
• Monitors the progress of direct reports and stays involved with their development by being a good source of feedback, guidance, and encouragement

• 8–10 years of experience in omnichannel engagement strategy, customer experience, or digital marketing within pharma, med-tech, or life sciences, ideally with experience at a healthcare agency serving as Agency of Record (AOR) or within a biopharma organization.
• Proven experience in leading and managing teams, providing strategic direction, and fostering a collaborative environment
• Experience building and maintaining strong client relationships, understanding client needs, and delivering strategic initiatives that exceed expectations
• Experience driving thought leadership in strategic planning and data-driven marketing approaches for life science or healthcare clients
• Ability to identify and pursue growth opportunities to expand strategic services to clients
• Strong leadership and team management skills
• Excellent communication and interpersonal skills
• Demonstrated experience developing and implementing strategic engagement programs in the healthcare and life sciences sectors to raise the visibility of brands, products, technologies, and client thought leaders
• Experience with client-facing presence and interaction with C-Suite level

We are proud to offer a comprehensive benefits package to all of our employees:

• Medical, Dental & Vision Insurance. We cover a generous portion of employee contributions
• 401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan
• Parental Leave. Generous paid time off for parents to bond with their newest addition
• Professional Development. Each employee has an annual budget to allocate to professional development opportunities. Employees are encouraged to take a workshop, attend a webinar, join associations, and do anything else that will help them grow in their careers.
• And more We offer flexible time off, life insurance, LTD, a robust employee assistance program, and more

At CG Life, we recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. As required by law in this state, the estimated salary range for this position is $145,000 - $160,000 and represents our good faith estimate as to what our ideal candidates are likely to expect. We tailor our offers within the range based on organizational needs, internal equity, market data, geographic zone, and the selected candidate's experience, education, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process. At CG Life, it is not common for individuals to be hired at the higher end of the range, and compensation decisions depend on a variety of factors. This position is eligible to participate in a discretionary bonus program, subject to the rules governing the plan. CG Life offers a variety of benefits, including health benefits, 401K retirement with a generous company match and immediate vesting, and flexible time off.  

This job posting is intended for direct applicants only; please, no outside recruiters.