Assistant Director of Strategic Communications and Marketing- WVU Potomac State College

The Strategic Communications and Marketing Department at WVU Potomac State College (Keyser) is currently accepting applications for an Assistant Director,

About the Opportunity:

Under the direction of the Director, the Assistant Director manages content-strategy and development and leads the marketing and communications efforts within the Strategic Communications and Marketing Department.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 37.5-hour work week
• 13 paid holidays (staff holiday calendar)
• 24 annual leave (vacation) days per year (employee leave)
• 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's.
• Wellness programs

What You'll Do:

• Develop and execute goals, objectives, strategies and plans related to integrated marketing communications and event/customer experience.
• Identify best practices and implement change management strategies related to communications and customer experience for campus.
• Provide oversight and support of campus crisis communications plans and serve as a key communications support during crisis and emergency incidents.
• Provide leadership oversight for integrated marketing and communication initiatives to effectively recruit prospective and retain current students and lead, develop and support the marketing/communications team
• Lead and supervise Special Events Coordinator
• Provide media relations training, support and expertise as needed.
• Provide strategic media relations counsel and preparation to campus leadership regarding interviews and potential interview opportunities.
• Collaborate with WVU System colleagues on marketing and outreach strategies to maximize resources, expertise, support and impact.
• Provide editorial support of key internal/external print and electronic publications and collaborate with creative team members on strategy and development as well as meeting in-hand dates.
• Plan and submit production schedules, support internal and external article contributors and reviewers, coordinate with SM&C team on deliverables.
• Work cooperatively and maintain relationships with technical staff, program administrators, and others across campus.
• Write and edit media advisories and releases.
• Collaborate and cultivate relationships with SM&C staff from all University campuses.
• Develop advertising scripts and copy related to advertising/marketing campaigns.
• Produce, prepare and distribute PSC-ENews for weekly distribution and other internal messaging documents as needed.
• Assist with the development of speeches, responses, statements, etc. for campus officials for internal and external use.
• Write, review, proofread, edit and lead the production and publication of marketing materials; provide general editorial support.
• Manage deadline schedules according to needs and priorities.
• Collaborate with Director of Strategic Communications and Marketing to effectively manage the advertising and marketing budget.
• Develop story or content ideas, considering reader or audience appeal
• Assign topics and stories; provide coaching and support to those providing content submission as needed

Qualifications

• Bachelor's Degree in marketing or related field required; Master's Degree preferred
• A minimum of five (5) years Marketing and Communications
• Experience in higher education, preferred
• Any equivalent combination of related education and/or experience will be considered
• All qualifications must be met by the time of employment

Knowledge, Skills & Abilities:

• Demonstrated excellence in marketing goal development, tracking and analytics
• Demonstrated experience in developing strong customer relationships
• Experience in developing and executing multichannel communications and marketing plans
• Experience in clearly articulating (written and verbal) strategies and plans to achieve goals
• Experience in managing multiple projects with competing priorities
• Self-starter and can lead independently and proactively
• Strong analytical skills, problem-solving and high attention to details
• Ability to keep abreast of changing technology as it impacts marketing and make necessary changes

Requirements

• Valid/Current Driver's License

About WVU

West Virginia University is a place of purpose and community. We take pride in our profound impact on the state of West Virginia and are committed to the personal and professional growth of our employees.

From the groundbreaking R1 research at our flagship campus in Morgantown to the career-oriented programs at WVU Potomac State in Keyser, and the technology-intensive programs at WVU Tech in Beckley, the contributions of WVU employees resonate across the state, touching lives and shaping futures.

At WVU, you will discover a supportive community that champions work-life balance and fosters a collaborative atmosphere. Our core values — service, curiosity, respect, accountability and appreciation — unite us as Mountaineers.

Join us at West Virginia University, where your work will make a lasting impact. To learn more about WVU, visit

West Virginia University is an Equal Opportunity Employer. We invite all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, genetic information, or Veteran status.

Job Posting: Nov 19, 2025

Posting Classification: Non-Classified

Exemption Status: Exempt

Benefits Eligible: Yes

Schedule: Full-time