Senior Area Sales Manager

At GE Appliances, a Haier company, we come together to make "good things, for life."  As the fastest-growing appliance company in the U.S., we're powered by creators, thinkers and makers who believe that anything is possible and that there's always a better way.  We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.  

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. 

Interested in joining us on our journey? 

GE Appliances is seeking a highly motivated Senior Area Sales Manager (ASM) to drive sales and account growth across the Dallas-Fort Worth area and northern Louisiana. The ASM will manage the end-to-end sales experience, including floor merchandising, sales training, pricing and promotional strategies, distribution and fulfillment, and customer service. This role requires strong engagement with key stakeholders, business decision-makers, and sales associates to maximize territory performance.PositionSenior Area Sales Manager - Retail (Dallas/Fort Worth, TX)LocationUSA, Dallas, TXHow You'll Create Possibilities

Key Responsibilities:

• Manage sales operations across the DFW area and northern Louisiana, supporting both independent appliance retailers (≈70% of territory) and national accounts (≈30%, including Home Depot, Lowe's, and Best Buy).

• Identify new business opportunities and develop strategies to grow market share and territory profitability.

• Execute sales and margin operating plans while consistently driving account performance.

• Develop and implement merchandising and promotional strategies to drive sell-through, maximize margins, and strengthen customer relationships.

• Apply quantitative sales expertise to run ROI analyses, calculate margins, and evaluate scenario planning to support business decisions.

• Prepare and deliver presentations, sales materials, and product training to customers and internal teams.

• Generate detailed reports on sales activity, account status, and goal adherence.

• Address and resolve customer issues promptly to ensure high satisfaction and retention.

• Support customer events, occasionally held during evenings and weekends, to strengthen account relationships.

• Collaborate closely with cross-functional teams, including marketing, distribution, and support functions, to ensure seamless customer experiences.

What You'll Bring to Our Team

Required Qualifications:

• Bachelor's degree or equivalent professional experience.

• Minimum of five (5) years of sales experience.

• Proficiency in Microsoft Office Suite.

• Strong desire and ability to work from a home office and manage territory independently.

Preferred Qualifications:

• Proven experience developing, organizing, and implementing strategic sales plans.

• Demonstrated success building strong relationships with customers, management, and peers to drive results.

• Excellent communication, presentation, organizational, negotiation, and problem-solving skills.

• Self-starter with the ability to proactively manage multiple priorities in a fast-paced, deadline-driven environment.

• Previous GE Appliances or appliance/retail sales experience.

• Knowledge of advertising, sales promotion techniques, GE Appliance Contract Quoting Process, and Order Entry systems.

• Ability and willingness to travel extensively within assigned territory.

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to 

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