Group Sales Manager

Position Overview

Are you a high-energy sales professional with a hospitality mindset and a passion for live arts and entertainment? The AT&T Performing Arts Center is seeking a Group Sales Manager to lead group ticketing efforts across our world-class venues and partner organizations—including Dallas Theater Center, Bruce Wood Dance Dallas, Texas Ballet Theater, and TITAS/DANCE UNBOUND.

This role is ideal for someone with experience in hotel, tourism, sports, or event sales, who thrives on building relationships, closing deals, and creating unforgettable group experiences. You'll be the driving force behind group revenue growth, working with corporations, residential communities, colleges, travel planners, and affinity groups to fill our theaters and elevate our collective brands.

This position requires a detail-oriented, highly organized team player with excellent interpersonal skills who works seamlessly and efficiently with the Center, partner staff, and stakeholders. Essential skills include the ability to thrive in a fast-paced, ever-changing environment while maintaining a high level of professionalism. Must be a self-starter and work autonomously using independent judgment. A positive attitude towards the position and the Center's Core Values is imperative.

Key Areas of Responsibility:

Sales Leadership & Revenue Growth

• Develop and execute a high-impact group sales strategy to meet and exceed revenue goals
• Prospect and convert leads from the corporate, residential, hospitality, education, and tourism sectors
• Own the full sales cycle: lead generation, pitch, negotiation, closing, and post-sale follow-up
• Create customized group packages that drive urgency and value
• Maintain a strong focus on key target markets, including colleges, corporations, tour operators, HOAs, tenant associations, churches, and senior citizen groups

Client Relationship Management

• Build and maintain long-term relationships with group leaders, event coordinators, hotel concierge networks, and key decision-makers to foster repeat business
• Provide tailored packages and offerings that meet the specific needs of each group, including special pricing, group seating arrangements, travel, hospitality, and behind-the-scenes experiences
• Serve as the primary point of contact for all group-related inquiries, ensuring high levels of customer satisfaction and service

Collaboration & Coordination

• Work closely with the Marketing and Box Office teams of each partner organization to promote group sales opportunities and ensure proper ticketing and seating arrangements
• Coordinate with the Events and Production teams to ensure seamless execution of group events, including VIP services, special requests, and hospitality offerings
• Collaborate with third-party partners to create holistic experiences for client, including food and beverage, parking, and transportation
• Collaborate with the marketing departments to create promotional materials and campaigns targeting specific group segments

Performance Tracking & Optimization

• Monitor sales performance and pipeline activity using CRM tools
• Analyze trends, customer feedback, and conversion data to refine strategy
• Provide regular reporting to leadership on KPIs, forecasts, and growth opportunities

Event Management

• Assist in organizing and hosting special events for group clients, such as pre-show receptions, backstage tours, and talent meet and greets
• Ensure all logistical details for group events are executed smoothly, including transportation, catering, and other services

Requirements:

Ideal Candidate Profile:

• Proven success in sales—ideally in hotel, tourism, entertainment, sports, or event industries
• 3–5 years of experience in group sales, B2B sales, or client services
• Bachelor's degree in Business, Marketing, Hospitality, or related field preferred; equivalent professional experience will also be considered
• Strong negotiation, presentation, and relationship-building skills
• Self-starter with a proactive, results-focused mindset and a passion for building lasting client relationships
• Proficient in Microsoft Office and CRM platforms (Tessitura experience a plus)
• Enthusiasm for the performing arts and live entertainment, including a basic understanding of music, theater and dance, is preferred

Work Environment & Schedule:

• Fast-paced, client-facing role with some evening and weekend event hours
• On-site presence required for performances, client meetings, and activations
• This is not a remote position

Compensation & Perks:

• Competitive base salary + performance incentives (including sales commission)
• Robust benefits with significant employer contributions
• Generous PTO and holidays
• Employee ticket discounts, including occasional free ticket offers for personal use
• Professional development opportunities

AT&T Performing Arts Center is an equal opportunity employer and is committed to the belief that each individual is entitled to equal employment opportunity.

The AT&T Performing Arts Center is a nonprofit foundation that operates and programs a 10-acre campus comprised of three premier performance venues and a park in downtown Dallas. Audiences enjoy the best and most recent from Broadway; the finest dance companies from across the globe co-presented with TITAS Presents; and top concerts, performers, and cutting-edge speakers. Thousands of students explore and more deeply experience the arts through the Center's education program, Open Stages. The Center also offers free programming for audiences from every part of the community.

• Our Purpose - Shape the stage for life to thrive in Dallas
• Our Vision -To be a catalyst for imaginative excellence that enables economic and artistic growth for Dallas
• Our Mission - We are a vibrant cultural hub that provides, operates and activates exceptional spaces for artists, artistic organizations and our community

Organizational Core Values:

The Center's culture is to focus on the values that guide its people's actions. The Center commits to serving as a place of inclusion, diversity, and equity for our staff, artists, community, and beyond. We commit to listening to one another, learning from each other, and taking a stand for what we know is right, so that all people feel valued, respected, and safe. The Center is an Equal Opportunity Employer.

The Center's Core Values are to passionately pursue our mission by being:

• Achievement Focused - Committed to the advancement and cultivation of the Performing Arts in Dallas
• Community Minded – Actively fostering and participating in meaningful community interactions
• Customer Service Driven – Dedicated to the service of internal and external constituents so that all want to return
• Flexible – Willing to change to achieve results