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Ad Marketing Manager, Ads Manager
3 weeks ago
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
We are a team of one-to-many marketing experts helping to educate agencies, advertisers, and partners on the power of the Roku platform. We turn insights into scalable programs that make an impact across the entire funnel. Our work empowers clients across every vertical to connect with audiences in smarter, more impactful ways.
About the roleThe world is cutting the cord and streaming its TV online, a shift that has dramatically changed how advertisers target, reach and measure their preferred audiences in ways that broadcast TV and cable never could. In this new world, Roku has re-written the rules of modern advertising and to continue to drive forward, we need someone to build an ambitious narrative and agenda to engage SMB and growth-minded marketers and agencies, while driving adoption of the Roku Ads Manager platform.
Our environment is fast-paced and this role is in a particularly high-growth area, requiring the ability to work autonomously with minimal supervision in an ever-changing environment. You will need to demonstrate excellent problem-solving skills. The right mix of organizational and communication skills is key to success. Attention to detail and a proven ability to manage priorities are also essential. We are looking for people ready to lead by example, be selfless in your leadership across teams, collaborate with your peers, and partner with colleagues and external partners.
For New York Only - The estimated annual salary for this position is between $110,000 and $131,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you'll be doing
- Strategy & Storytelling: Build ambitious marketing strategies and sales narratives that position Roku Ads Manager as a performance engine to growth-minded marketers and agencies
- Thought leadership: Identify thought leadership opportunities and industry moments to spark conversations with advertisers through bold, big idea thinking
- Sales Partnership: Serve as a trusted partner to the Ads Manager sales and support teams by providing strategic consulting, materials, research, and enablement support
- Planning and Programming: Implement and execute annual marketing planning, in partnership with Events and Growth Marketing, for Ads Manager, inclusive of identifying events and moments that Roku will need to have a presence at
- Campaign Execution: Collaborate cross-functionally with sales, product marketing, events, growth/ marketing, comms, and content marketing to launch large-scale programs (i.e., webinars, email newsletters, life-cycle marketing campaigns) that drive sign-ups, activation, and upsell
- Customer Advocacy: Strengthen customer advocacy through client engagement programs, case studies, and best-in-class success stories
- 5+ years of relevant B2B marketing experience, ideally with exposure to SMB and/or performance-driven brands and agencies. Experience working with similar self-service ad platforms (i.e., marketing the platform, managing campaigns) is a strong plus
- Rich understanding of the streaming, TV, digital, and programmatic advertising landscape and marketing challenges companies within these verticals are confronting
- Proven ability to craft compelling storytelling narratives using data, copywriting, and design direction (with the ability to self-edit)
- Experience developing marketing materials and messaging, including slides, reports, web content, and event strategies — partnering effectively with design teams
- Track record of measuring ROI and demonstrating the impact of marketing programs
- Collaborative nature & track record of being an invaluable resource to sales teams
- "No job is too big or too small" mentality -- you're a long-term thinker & a short-term doer
- Bachelor's degree or equivalent experience
- Based in New York City (preferred) or Los Angeles
- Willing to travel up to 30% for key industry/local events and client engagement
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
BenefitsRoku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
AccommodationsRoku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to
The Roku CultureRoku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit
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