Ad Operations Manager

4 days ago

New York, New York, United States Digitalzone Full time $80,000 - $120,000 per year

About Digitalzone:

At Digitalzone, we provide data-driven lead generation solutions that help businesses grow by connecting them with the right prospects.

Position Summary:

We're looking for an Ad Operations Manager to support our growing programmatic media business. This role will work directly with the Head of AdOps and take ownership of daily campaign execution, management, and troubleshooting. The manager will also oversee our activation team, ensuring quality, consistency, and timely delivery across client campaigns.

Key Responsibilities:

  • Plan and execute all digital marketing, including ads (search, display, and social), social media, and email.
  • Assess the performance of all digital channels and identify opportunities to optimize based on performance insights.
  • Develop regular reporting cadence of all digital marketing efforts to present to department leadership.
  • Work collaboratively with copy and design to provide best practice and data-informed insights to ensure we're developing the best assets to promote across digital channels.
  • Manage web development teams and collaborate with internal teams to optimize user experience.
  • Manage the paid media budget.

Basic Qualifications:

  • 3 years+ work experience in digital marketing with preferred experience in the B2B space
  • Proficiency in email marketing (Pardot), search and display advertising (Google Ads), social media advertising (LinkedIn), and site analytics (Google Analytics)
  • Ability to clearly communicate ideas and defend decisions
  • Exceptional written/email communication and public speaking skills
  • Knowledge of Microsoft Word, ExcelPowerPoint (required)
  • Degree in Marketing or Communication, or equivalent experience

Preferred Qualifications:

  • Detail-oriented, well organized, and able to juggle many tasks under pressure
  • Able to prioritize tasks quickly and solve problems
  • Proficiency in digital analytics reporting, data visualization, and data storytelling

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.

This position is contingent upon a successful completion of a background check.

Equal Employment Opportunity (EEO) Statement

Digitalzone is an equal opportunity employer and is committed to fostering an inclusive and diverse workplace. We celebrate diversity and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or any other protected status under applicable laws. All qualified applicants will receive consideration for employment without regard to these factors.

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