Director of Programmatic Media

Director of Programmatic Buying

Company Overview

Founded in 1986, ICON International provides clients with financial solutions built around the concept of corporate barter. We help businesses leverage their underperforming assets by trading those goods for high-value professional products/services. It's a complex and dynamic field, driven by strategy, integrity and creativity.

Position Description

We are seeking an experienced Director of Programmatic Buying to lead and grow our Programmatic team. This senior leadership role requires a strategic thinker with deep technical expertise who can drive team performance, client success, and revenue growth while staying at the forefront of ad tech innovation.

Responsibilities

Team Leadership & Management

• Lead, manage, and mentor a high-performing team of Programmatic buyers
• Organize team structure strategically to maximize performance and efficiency
• Foster professional development and career growth within the programmatic team
• Foster professional development and career growth within the programmatic team

Client & Business Development

• Present ICON's programmatic capabilities in client meetings and new business pitches
• Ensure clients achieve exceptional performance across their programmatic campaigns
• Collaborate regularly with Client Media Directors on client-specific performance optimization
• Share strategic ideas, insights, and performance updates with key stakeholders

Knowledge Sharing & Thought Leadership

• Present case studies and insights to the broader Ad Platforms team
• Contribute to company-wide knowledge sharing and strategic planning initiatives
• Serve as internal subject matter expert on programmatic advertising trends and innovations

Skills and Qualifications

Technical Expertise

• Foundational understanding of the Ad Tech ecosystem with specialized focus on programmatic advertising
• Strong knowledge of major DSPs, including comprehensive understanding of the benefits and advantages of each platform
• Hands-on experience managing programmatic buys across various DSP platforms
• Deep understanding of programmatic campaign optimization, targeting strategies, and performance metrics

Professional Experience

• 10-15 years of relevant experience in digital advertising
• Bachelor's degree required
• Buy-side experience required (agency or brand environment)
• Proven track record of managing programmatic campaigns and driving measurable results
• Experience in a leadership or senior management role preferred
• Must have the legal right to work in the United States

Core Skills

• Strong management and leadership capabilities with experience building and developing teams
• Excellent communication and presentation skills for client-facing interactions
• Strategic thinking with ability to balance tactical execution and long-term planning
• Strong analytical skills and data-driven decision-making approach
• Ability to thrive in a fast-paced, evolving industry environment
• Proficient in Microsoft Office Systems, specifically in Excel
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Must have the legal right to work in the United States

Additional Information

This position is based in ICON's corporate office. The work environment is dynamic and collaborative, providing opportunities for growth and professional development.

The strength of our business comes from our people, our financial resources and the great relationships we've built with clients and other business partners. ICON brings them together to solve problems and to create innovative business opportunities. We've developed trading strategies that maximize asset value and improve business outcomes.

Award-Winning Culture:
Recognized as one of the 25 Best Places to Work in Connecticut and a Top Workplace in Fairfield County

Competitive Compensation:
We offer a robust base salary paired with an attractive benefits package including generous PTO, medical, dental, vision, and 401(k) with match.

Apply now and become an integral part of a Company that's reshaping the landscape of Corporate Finance and Barter.