Content Creator

Ready to Make Feel Good Drinks Go Viral?

Three Spirit is looking for someone to help us take over your FYP with plant-powered content that makes people excited to try our drinks and discover a new path to feeling good besides just avoiding alcohol. If you're the type of person who gets genuinely excited about delicious drinks, elevating occasions, functional mushrooms AND knows exactly which trending sound will make our Nightcap elixir go viral – then we'd love to hear from you.

We're the plant-based spirits brand that's creating the "Third Way" between bland mocktails and regrettable mornings. Our drinks actually DO something – beyond the award winning flavors, they're packed full of benefits. We're your accessory for doing things better, we're there to lift you up, set the tone or just chill you out. Livener energizes without the crash, Social helps you connect without the cringe, and Nightcap winds you down and makes evenings a whole lot more zen. Think of us as the cool science experiment that tastes good and makes everything a little bit better. We're a little weird, a little wonderful and passionate about pushing boundaries and supporting the change of status quo that's happening.

About You:

• 2-4 years managing brand social accounts across major platforms or cultivating your own social media platform, including professional partnerships and UGC.
• Based in the US
• Collaborative but good at just getting on with things - we're a lean team who trust each other to deliver
• Lives on the internet and understands culture at a macro level
• Strong writer who can have fun with ingredients, plants and alchemy as a content platform, and make cocktail content stand out not just look pretty
• Can articulate WHY your creative decisions work (data + instinct) - but supported by a team who trust the process and the illogical social media approach
• Genuinely gets excited about where great content can take a brand
• Experience reporting on social metrics and actually using them to improve
• Can make "Feel it" content that drives sales
  – you understand how to create content around rituals, pleasure, and enhanced feelings that converts as well as gets eyeballs
• Premium brand experience
  – you know how to position elevated botanicals and bar-quality taste to justify higher price points
• Understands "taking something in" vs "giving something up" messaging
  – you can flip limitation narratives into enhancement stories
• Manages their time well, from jumping on last minute trends to planning shooting, editing and scheduling in time for a new retail store promotion or around the holiday period

Bonus Points:

• Experience in CPG, beverages, or wellness brands
• Personal passion for functional wellness/mindful drinking and storytelling
• Quick-turn meme creation skills in Photoshop/Canva
• Comfortable with Excel/Google Sheets for analysis (or whatever format suits you)
• Understanding of both wellness and socializing culture (the overlap is our sweet spot)…and a GSOH is plus
• Video editing skills
• Retail marketing experience
  – you've created content that moves product off shelves
• On-premise/bar industry knowledge
  – you understand how venues think about menu upgrades
• Educational content creation
  – you've made complex topics go viral before
• Premium positioning experience
  – you've worked with brands that command higher prices through superior positioning

To be considered, please submit a cover letter with the following:

1. Your portfolio
   – show us accounts you've managed or campaigns you're proud of.
2. A creative concept
   – how would you introduce Three Spirit's "feeling enhancement" positioning to someone scrolling at 2am? (any format you want)
3. Your story
   – why are you excited about functional drinks and making plants famous?

Bonus Challenge:
Create a piece of content about one of our products that would make your besties/mum/rogue uncle want to try it AND understand why it's worth the premium price. Tag us @threespiritdrinks. (We'll send you product)

What You'll Do:

Content & Community

• Create scroll-stopping content that makes people say "wait, these drinks and plants can do what?
• Pioneer "feeling-forward" content
  – shift from "alcohol replacement" messaging to "feeling enhancement" storytelling
• Master education-led content strategy
  – turn complex botanical science into viral, shareable moments that build brand advocates
• Build our community of plant-powered party people across TikTok, Instagram, and develop plans for YouTube and whatever platforms we deem right for us next
• Lead a blend of desirable cocktail and "chaotic learning" content
  – make adaptogens and elixir based cocktails entertaining through quick explainers that feel more like gossip than a science class

Retail & Revenue Impact

• Drive retail velocity
  through content that gets people to stores looking for Three Spirit – your content directly impacts our revenue goals
• Create premium positioning content
  – showcase our functional benefits and superior taste to justify premium pricing
• Support on-premise expansion
  – create content that helps bars and restaurants see Three Spirit as experience-enhancing, not compromising
• Partner with field marketing
  for localized content that supports retail execution and sampling operations

Strategic Brand Building

• Champion "go where the feeling is needed" strategy
  – create content for moments when people want to feel more, tune into moments, and connect
• Collaborate with our team to make every campaign social-first (as that's where people actually are)
• Build education-led advocacy
  – create content that trains staff and educates consumers about functional benefits
• Track what's working and optimize our strategy based on actual data, not just vibes

The Real Talk

• Remote-friendly with flexible hours
• Unlimited product (for "research purposes")
• Healthcare
• Professional development support for courses, conferences, creator tools overtime
• Work with a team that genuinely believes plants can change the world (and your Monday, Tuesday, Saturday night)
• Company performance related bonus
• Salary range is $70k-90k/year, depending on experience

The Opportunity

• Be part of a category at an inflection point
  – functional NA spirits growing 35% YoY with premium segments leading
• Pioneer "feeling-forward"
  content in the functional drinks space – make what we do, create, show up actually entertaining and educational
• Drive real business impact
  – your content directly supports our goal to exceed revenue plans
• Build premium positioning
  – establish clear differentiation through functional benefits and superior taste across all channels
• Lead education-driven growth
  – transform from sampling-driven to education-driven brand building
• Work with founders who are hands-on
  and believe in the power of social media to build authentic brand advocacy
• Create content that educates while it entertains
  – the best kind of content that builds lasting brand value
• Build a community around "go where the feeling is needed"
  – help define what conscious socializing actually looks like IRL

Why Join Us?

Our Vision:
Create a new way to feel good and live more intensely.

Our Strategy:
"Go where the feeling is needed" – we're not just replacing alcohol, we're enhancing feelings and elevating every occasion with functional botanicals and bar-quality taste.

Three Spirit is an equal opportunity employer committed to diversity and inclusion in the workplace. We encourage applications from all qualified individuals regardless of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, or veteran status.