Marketing E-Commerce Specialist

3 days ago

New York, New York, United States Baccarat Full time $60,000 - $100,000 per year

Begin your journey with Baccarat

We are delighted to invite you to a Maison where craftsmanship, creativity, and curiosity unite to shape the extraordinary. You can become part of a storied legacy—adding your own perspective and artistry to our ongoing story.

Baccarat crafts the ultimate French art de vivre through the eyes and hands of a crystal collective. A legacy born in 1764, still setting the standard for contemporary elegance. Driven by a free creative spirit, the Maison embraces contrasts - heritage and innovation, precision and rebellion, minimalism and extravagance. Each creation brings people together and celebrates emotion, illuminating every moment with a singular radiance.

Life tastes better with Baccarat.

Rooted in genuine love for our Brand, Passion drives our actions and communications, inspiring those around us. It embodies a resounding belief in our products, our heritage, and our commitment to shaping our future. This ethos cultivates a culture where every role contributes to our brands identity and performance. It reflects the mindset and fervor with which we approach new opportunities, overcome challenges, and embrace change, driving excitement and possibility

We would like to invite you to apply for the Marketing E-Commerce position.

The Ecommerce & CRM Marketing Specialist plays a key role in managing Baccarat's online presence and driving digital growth within the U.S. market. This position supports the development of our customer relationship management (CRM) function while executing strategies that enhance brand awareness, engagement, traffic, and sales across digital channels.

Working closely with the Paris HQ Ecommerce team, the U.S. Marketing team, and the U.S. Ecommerce Operations team, this role implements initiatives that elevate Baccarat's digital experience, strengthen customer loyalty, and optimize performance across all ecommerce touchpoints.

Key Responsibilities

Digital Commerce & Customer Experience

  • Enhance the online shopping experience by optimizing site usability, improving conversion flow, and implementing best practices in digital merchandising.
  • Partner with HQ to ensure product copy, visuals, and translations are tailored to the U.S. market and consistent with brand standards.
  • Conduct regular website audits to verify accuracy of content, pricing, and formatting.
  • Manage product assortments for quarterly activations and adjust merchandising based on sales trends and inventory levels.
  • Create Jira tickets to request front-end, UX, and interface enhancements.

Digital Marketing & Campaign Execution

  • Collaborate with the Marketing team to plan and execute integrated campaigns across email, paid media, affiliates, and influencer partnerships to drive traffic and conversion.
  • Support the management of agency partners, including digital, affiliate, and influencer platforms.
  • Implement SEO strategies to increase organic traffic and product visibility.

CRM & Data-Driven Engagement

  • Contribute to the development of Baccarat's CRM strategy to foster engagement, retention, and lifetime value.
  • Utilize CRM data and digital analytics to segment audiences, personalize outreach, and refine campaign effectiveness.

Performance & Reporting

  • Monitor ecommerce KPIs, including traffic, conversion, and engagement, to identify opportunities for optimization.
  • Analyze campaign performance and provide insights to enhance future marketing initiatives.
  • Collaborate cross-functionally with sales, product development, and customer service teams to ensure brand consistency and alignment with business objectives.

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