Digital Marketing Specialist

1 week ago

Walpole, Massachusetts, United States Bensonwood homes Full time $60,000 - $90,000 per year

Digital Marketing Specialist

Focus: Website, SEO, Analytics, and Web Strategy

Overview

We are seeking a Digital Marketing Specialist to oversee our company's digital presence with a primary focus on website maintenance, performance, and growth. This role will ensure our website effectively communicates our brand, supports lead generation, and provides an excellent user experience. The ideal candidate is detail-oriented, technically savvy, and comfortable balancing both tactical upkeep and strategic improvements.

Key Responsibilities

Website Management & Maintenance

  • Manage daily website operations, including updates to content, images, and resources.

  • Ensure the website is accurate, up-to-date, and aligned with brand guidelines.

  • Collaborate with the marketing team to publish new project stories, blog posts, and resources.

  • Monitor site performance, uptime, and loading speeds, coordinating with developers or vendors when needed.

SEO & Content Optimization

  • Conduct keyword research and implement SEO strategies to improve search rankings.

  • Optimize on-page elements such as metadata, headers, alt text, and internal linking.

  • Track and report on keyword performance, organic traffic, and site visibility.

  • Recommend and implement content improvements to drive inbound traffic.

Analytics & Reporting

  • Set up, maintain, and monitor website analytics tools (e.g., Google Analytics, Search Console).

  • Track user behavior, conversion paths, and campaign performance.

  • Provide monthly reports with insights and recommendations for improvements.

  • Support ROI analysis for digital marketing campaigns.

Digital Advertising

  • Manage and optimize paid digital campaigns, including Google Ads and social media advertising.

  • Conduct keyword and audience research to improve targeting and ROI.

  • Monitor ad performance and adjust budgets, bids, and creative to meet lead generation goals.

  • Provide campaign reports with actionable insights and recommendations.

  • Collaborate with the marketing team to align ad campaigns with website strategy and business objectives.

Web Strategy & Improvements

  • Evaluate and recommend website enhancements to improve user experience and lead generation.

  • Stay current on digital marketing and web design trends to keep the site competitive.

  • Support integration of marketing technology tools (CRM, email automation, tracking).

  • Assist in planning and executing website redesigns, new features, or landing pages.

Qualifications

  • Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.

  • 2–4 years of experience in digital marketing, with emphasis on website and SEO.

  • Proficiency with WordPress, Google Analytics, SEO tools plus familiarity with Salesforce.

  • Strong understanding of digital marketing fundamentals, user experience, and conversion optimization.

  • Analytical mindset with the ability to translate data into actionable recommendations.

  • Excellent organizational skills, attention to detail, and ability to work collaboratively in a small team environment.

Compensation & Benefits

  • Compensation will be based on experience and skills
  • Health Insurance
  • 8 Paid Holidays
  • Paid Time Off
  • Voluntary Life Insurance
  • Voluntary Dental insurance
  • Voluntary Short-term Disability
  • 401(K)
  • Profit Sharing

BWC is an equal opportunity employer.

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