Director of Sales

Minimum:

Maximum:

Salt Lake City, Utah

Full time

Director of Sales

General Purpose

Are you ready to take your career to new heights? Come work with us at YESCO Outdoor Media, where you can grow your career and make a measurable impact. As the Director of our sales team, you'll drive revenue growth, lead regional account executives, and strengthen long-term partnerships across our billboard network in seven western states.

This position is ideal for a leader who thrives on strategy, mentorship, and measurable results — all while helping customers bring their brands to life on YESCO billboards.

Company Overview:

YESCO has been a leader in the sign, lighting, and billboard industry for over 100 years. We're a family-owned business focused on delivering the highest quality and greatest value to our customers. We operate approximately 3,000 outdoor displays in seven western states, supported by a network of local teams and a culture of collaboration.

Our parent company, Young Electric Sign Company, has grown to become the largest sign company in North America — responsible for many iconic signs, including the "Welcome to Fabulous Las Vegas" landmark.

Listen to what our employees are saying about working at YESCO: Click Here

What you can expect from YESCO:

• Starting salary: $115,000 yearly + Commission
• Schedule: 8:00 a.m. – 5:00 p.m.
• Work Type: Hybrid (in-office, remote, and in-field opportunities)
• Comprehensive Training: Sales training, software tools, and industry insights
• Career Growth: Advancement opportunities within a century-old, growing organization
• Benefits: Multiple medical plan options, dental and vision insurance, life & disability, 401(k) plan with company contributions, and paid time off (increasing with tenure)

A Day in the Life:

As the Director of Sales, you'll develop and execute the sales strategy for YESCO Outdoor Media's billboard network. You'll lead a team of Account Executives across multiple markets, helping them achieve sales goals while maintaining high customer satisfaction. Your work will include:

• Building and maintaining relationships with advertising agencies, marketing directors, and business owners.
• Developing pricing, packaging, and inventory strategies that maximize revenue.
• Coaching sales teams on prospecting, client engagement, and proposal development.
• Collaborating with Operations, Administration, and Marketing to ensure campaigns deliver measurable results.
• Analyzing sales data and market trends to drive strategic growth.
• Representing YESCO at industry events, trade shows, and community functions.

Every day brings a new challenge — from pitching creative campaigns to developing new market opportunities — all while helping businesses connect with their audiences through the power of outdoor media.

What we're looking for in you:

• Proven sales leadership experience
• A track record of hitting and exceeding sales goals
• Ability to inspire, coach, and develop sales teams
• High degree of integrity, accountability, and professionalism
• Excellent communication and negotiation skills, both written and verbal
• Strong business acumen and understanding of advertising/marketing principles
• Deep understanding of advertising principles, media buying, and client relationship management
• Knowledge of CRM systems, pipelines, and data-driven decision-making
• Creative problem-solving and negotiation skills
• A valid driver's license, the ability to travel as needed, and a good driving record (MVR required)

Training & Qualifications:

• 5+ years of sales leadership experience (preferably in media, advertising, or related industries)
• Bachelor's degree in Business, Marketing, Communications, or a related field required
• Master of Business Administration or other advanced degree preferred
• Demonstrated success managing teams, budgets, and revenue growth goals
• Strong presentation and negotiation skills with a proven ability to build long-term client relationships
• Proficiency with CRM systems, cloud-based programs, the Google Suite, sales forecasting, and data-driven decision-making
• Comfortable working in both strategic planning and hands-on sales execution environments

Physical Demands & Work Environment:

This position involves a combination of office, field, and occasional travel work. Must be able to drive and maintain a valid driver's license. Reasonable accommodations will be made to enable individuals with disabilities to perform essential functions.

Our Commitment

We maintain a drug-free workplace. We do test for marijuana. Young Electric Sign Company is an EEO/AA employer. We welcome all qualified job seekers and provide fair consideration regardless of race, sex, color, religion, national origin, age, disability, veteran status, or other legally protected status.