Senior eCommerce Brand Manager

Senior eCommerce Marketing Manager, Botanical Interests & Epic Gardening

Location: Nashville, TN (Hybrid: 2 days/week in office)
Department: Growth
Reports to: Senior Director of Growth, Epic Gardening

Overview

Epic Gardening is a leading gardening media and commerce company, home to some of the most trusted brands in the space—including Epic Gardening and Botanical Interests, one of the most beloved seed brands in the U.S., known for its iconic hand-drawn seed packets and educational approach to gardening.

We're seeking a Senior eCommerce Marketing Manager to own and evolve the online experience across two distinct but complementary brands. This role will shape how customers discover, learn about, and purchase products across Epic Gardening and Botanical Interests—ensuring each brand's digital experience feels authentic, inspiring, and deeply trusted.

This is a senior, high-impact role responsible for the strategy, execution, and performance of both brands' eCommerce channels. You will define the long-term digital vision, oversee day-to-day site and content experience, and drive measurable growth in conversion, revenue, loyalty, and brand perception.

The role carries meaningful commercial and product influence. You'll think like a GM—balancing brand storytelling, customer experience, and disciplined financial performance. You'll guide merchandising strategy, influence pricing and promotions, oversee marketing investment, and ensure sustainable, profitable growth across both brands.

Key ResponsibilitieseCommerce Brand & Experience Leadership

• Lead the evolution of the Epic Gardening and Botanical Interests digital brands, ensuring each maintains a distinct voice, visual identity, and customer journey.
• Ensure all online touchpoints (site, email, campaigns, ads) deliver cohesive, brand-aligned experiences.
• Translate brand storytelling into intuitive UX and seamless shopping experiences.

eCommerce Growth & Optimization

• Own performance of PDPs, CLPs, and key site journeys across both brands.
• Build and execute a prioritized roadmap for UX, navigation, and on-site merchandising improvements.
• Partner with Creative, Engineering, and Marketing Ops to deliver data-driven enhancements tied to core KPIs.

Product & Commercial Strategy

• Partner with Product and Merchandising to shape digital assortment, positioning, and launch strategies for both brands.
• Influence pricing, promotions, and marketing investment to drive sustainable revenue and margin growth.
• Monitor channel-level performance, balancing top-line growth with responsible spend and profitability.

Strategy & Cross-Functional Collaboration

• Collaborate closely with Operations to align campaigns, launches, and merchandising strategies.
• Lead cross-functional initiatives that strengthen both brands within Epic Gardening's broader ecosystem.
• Use analytics, customer insights, and experimentation frameworks to guide decisions and prioritize opportunities.

Leadership & Influence

• Set clear goals and expectations for contributors and cross-functional partners.
• Champion best practices in eCommerce marketing, CRO, and digital brand management.
• Serve as a brand steward and strategic leader—protecting brand integrity while driving results.

Qualifications

• 5+ years of experience in eCommerce marketing, digital growth, or related roles.
• Proven success growing DTC brands through UX optimization, merchandising, and performance marketing.
• Experience influencing product assortment, pricing, and promotional strategy.
• Strong analytical and financial acumen, with the ability to balance growth and profitability.
• Hands-on experience with Shopify Plus, GA4, Klaviyo, Hotjar, and A/B testing or personalization tools.
• Strategic thinker with strong execution, ownership, and follow-through.
• Based in or willing to relocate to the Nashville, TN area; hybrid in-office 2–3 days per week.

What Success Looks Like

• Epic Gardening and Botanical Interests each deliver best-in-class eCommerce experiences aligned to their unique audiences.
• Brand, product, and growth efforts operate in sync, driving strong revenue growth and healthy margins.
• Customers experience a seamless journey from discovery to purchase and long-term engagement.
• The Senior eCommerce Marketing Manager brings clarity, momentum, and optimism—helping teams continuously test, learn, and raise the bar across both brands.
  
  

Compensation & Benefits

• Base Compensation: starting at $95,000 depending on location, experience, and industry demands.
• This role is eligible for a team performance bonus at 10%
• Flexibility: We trust our team to get their jobs done. We trust that YOU know the best way to achieve that. High quality delivery of results means you can choose how and where you work. It's not just about putting in the hours and checking a box. Flexible work includes flexibility around work location and working hours, including how you work & start and stop times.
• Benefits: see full details of our benefits at Highlights include employer-paid health insurance premiums for employees at 80%, dependents at 50%, dental, vision, voluntary benefits, 7 paid holidays, 7 sick days, unlimited time off (salaried), accrual based time off (hourly), 12 weeks paid parental or adoption leave, 401(k) with 4% match through Vanguard, $500 yearly professional development stipend, leadership development program, employee product discounts, and more.

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