Director of Growth Marketing

About OnPay

OnPay is a fast-growing software company headquartered in Atlanta, offering a modern, cloud-based payroll, HR, and benefits solution for small to mid-sized businesses. We're currently seeking talented and curious individuals to join our team. We want to hear from you if you are interested in joining an exciting and fast-growing company Learn more at

We have the best small-business payroll software on the market. Now we're looking for a Growth Marketing leader to help us build and scale our paid marketing channels and demand gen. You'll own growth strategy and execution across channels, stand up durable measurement, and scale what works.

Role Responsibilities:

• Own paid growth end-to-end. Plan, launch, and scale programs across Google Ads, Microsoft Ads, AdRoll/programmatic, and review marketplaces (Capterra/G2) with attention to ROAS, CAC, and payback.
• Measurement & attribution. Architect UTMs, GA4 events, Google Tag Manager, enhanced/offline conversions, and CRM stitching to connect spend revenue.
• Experimentation & conversion optimization. Run disciplined A/B and multivariate tests across ads, LPs, forms, pricing pages, and trial/signup flows; quantify incremental lift and implement winners fast.
• Demand gen orchestration. Partner with Product Marketing, Content, Sales, and operational teams to deliver segmented, high-intent campaigns (verticals, competitor plays, feature launches, etc).
• Data & forecasting. Build and maintain models that connect spend to pipeline/revenue and project anticipated performance forecasts. Communicate assumptions, risk, and variance.
• Channel expansion. Prioritize tests in paid social, affiliates/partners/influencers, sponsorships, and direct mail; define hypotheses, timelines, and success metrics.

Education and Experience:

• 8+ years in B2B SaaS growth/performance (SMB focus ideal) with direct ownership of acquisition targets and budgets
• Hands-on platform expertise: Google Ads, Microsoft Ads, Google Tag Manager, GA4, paid social, review marketplaces, retargeting/Rollworks. Previous experience with HubSpot, Salesforce, Marketo, or similar.
• Attribution modeling: You've implemented attribution models to reliably track spend impact and can reconcile data sources
• Conversion optimization: You have deep experience designing, delivering, and reporting on performance for optimization experiments, with a track record of delivering material CVR lifts on ads and LPs
• Track record of pipeline growth: You can demonstrate a track record of YoY expansion of qualified pipeline while improving lead SQL and SQL Closed Won conversion rates; proven ability to maintain CAC guardrails and forecast pipeline
• Cross-functional leadership: You are comfortable getting to know the details of the whole path (MQL SQL Opp Client), partnering with Sales and operational teams to improve pipeline quality and velocity
• Not required, but you'd get bonus points for experience or education in the payroll, accounting, finance, or HR fields.

Perks:

• A casual team-oriented environment with a solid work/life balance and flexible work options
• Competitive pay, including bonuses and stock options
• A comprehensive benefits package which includes four weeks of paid time off plus paid holidays, Medical, Dental, Vision, Short-term/Long-term Disability, Life Insurance, Fertility Benefits, Parental Leave, and a 401(k) plan plus a company match
• On-site training at our Ponce City Market HQ
• Stocked kitchen with a variety of snacks and drinks
• Ponce City Market employee discounts & more

The salary range for the role is $150,000 to $213,000 in Atlanta, GA. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.

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OnPay is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce. We want candidates from multiple backgrounds and lifestyles to create a broader set of perspectives. We make all employment decisions without regard to gender, sexual orientation, gender identity, race, color, religion, age, pregnancy, national origin, veteran status, disability, or any other classification protected by applicable laws.