Digital Marketing Manager

The Insurance Digital Marketing Manager will drive the strategy and optimization of paid media across all active paid marketing channels - SEM, Programmatic (Video / Audio / Display), Paid Social Media (META / Tik Tok / etc.), Direct Mail, etc. to attract, engage and acquire customers.

The ideal candidate will:

• Understand full funnel marketing and how different marketing channels & tactics work together to drive a prospect through to conversion.
• Have a thorough understanding of how to optimize different paid marketing channels.
• Be an effective communicator that can simplify marketing KPIs / Jargon and tie to business objectives.
• Have a creative eye and experience developing and executing campaigns.
• Be curious / go getter, continually looking for new opportunities to improve our marketing efforts.
• Have experience effectively managing a team of direct reports

What You'll Do:

• Develop, implement, and evaluate programmatic advertising, search engine marketing, paid social media advertising, broadcast TV and Direct Mail to increase brand awareness, generate leads, and sales.
• Oversee budget development and monitoring. Evaluate and recommend programs to increase the profitability of the online channel.
• Analyzes results of projects and campaigns, making recommendations to optimize and improve performance. Perform other duties and responsibilities as assigned or required.
• Works closely with internal departments-such as product management, sales, research, big data, IT, ebiz and outside advertising agencies and vendors to execute programs. Recommends marketing programs and provides creative and strategic direction to agencies. Participates in cross-functional project teams to drive projects.
• Investigates emerging interactive media and provides recommendations for potential projects. Identifies opportunities for new, innovative programs and interfaces with executive management and other key managers as needed to champion new ideas.
• Ensures design and content meet brand and legal standards, adhering to best practices in usability. Performs regular competitive analyses, reports relevant findings, and recommends digital marketing innovations to be tested.
• Supports the Head of Acquisition Marketing in planning and strategy development.
• Makes decisions daily that impact marketing strategies, priorities and budgets. The employee must make decisions that support the business strategy, reporting into the Group Manager of Acquisition Marketing.

What You'll Need:

• Bachelors Marketing Preferred
• 10+ years Digital marketing Required
• 3-5 years Management/Supervisory Preferred
• Analyze results of projects and make recommendations for next steps.
• Excellent communication, interpersonal and leadership skills.
• Must be proficient with Microsoft Office applications (Word, Excel, PowerPoint, etc.).
• Perform competitive analysis and develop strategic plans.
• Manage outside vendors and agencies relationships.
• Must be a self-starter and enjoy working in a fast-paced team environment.
• Time management and prioritization skills are key as this position will have multiple projects and campaigns at one time
• Strong knowledge of best practices in display advertising and search engine marketing is required.

The starting pay range for this position is:

$156, $208,100.00

Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.

Remarkable benefits:

• Health coverage for medical, dental, vision
• 401(K) saving plan with company match AND Pension
• Tuition assistance
• PTO for community volunteer programs
• Wellness program
• Employee discounts

Auto Club Enterprises is the largest federation of AAA clubs in the nation. We have 14,000 employees in 21 states helping 17 million members. The strength of our organization is our employees. Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members. When we embrace our diversity – we win. All of Us With our national brand recognition, long-standing reputation since 1902, and constantly growing membership, we are seeking career-minded, service-driven professionals to join our team.

"Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value."

AAA is an Equal Opportunity Employer

The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance (FCIHO), the Unincorporated Los Angeles County (ULAC) regulation, and the California Fair Chance Act (CFCA).