Senior Brand and Markets Insights Manager

ABOUT US

Our philosophy at The Travel Corporation (TTC) is simple, we create enriching experiences for travelers by combining an unbeatable mix of exceptional service and quality at great value. As a global business with over 100 years of experience in the travel industry, our ethos of being 'Driven by Service', ensures we keep our values of passion, people and purpose at the heart of everything we do - designing and running immersive, innovative and responsible travel experiences for our guests across 70 countries. Join us in creating life-changing moments for every guest across our award-winning brands and experience the TTC difference.

OUR VALUES

• Driven by service
• An inherent passion for travel
• Commitment to our customers and to our people
• Commitment to social responsibility and our 5-year sustainability strategy

POSITION SUMMARY

A seasoned insights leader responsible for driving TTC's brand, customer, and market understanding through ongoing tracking programs and high-impact ad hoc research initiatives. This proactive, hands-on role informs brand strategy and business decisions across the organization while reporting to the VP, Brand.

KEY RESPONSIBILITIES

1. Lead Brand Health & Tracking Programs

• Manage multi-market brand tracking studies, ensuring consistency and high data quality.
• Analyze long-term brand performance trends and identify strategic implications.
• Deliver clear, compelling insights that guide brand positioning and creative strategy.

2. Drive Ad Hoc Research & Insights Projects

• Design and execute qualitative and quantitative studies on customers, products, and markets.
• Partner with external research vendors, overseeing briefs, timelines, and budgets.
• Synthesize findings into actionable recommendations that inform marketing and product decisions.

3. Champion Customer Understanding Across the Organization

• Develop and maintain customer personas, segmentation models, and journey insights.
• Translate customer behaviors and motivations into strategic opportunities for growth.
• Socialize insights through presentations, workshops, and cross-functional collaboration.

4. Provide Strategic Consultation to Cross-Functional Teams

• Serve as an insights partner to Brand, Acquisition, CRM, Digital, and Product teams.
• Support campaign development and evaluation with relevant data and research.
• Present insights confidently to senior leaders, influencing decision-making.

5. Ensure Research Excellence & Operational Rigor

• Establish standardized methodologies and reporting frameworks for all research activities.
• Monitor industry trends, competitive behaviors, and emerging research tools.
• Proactively identify knowledge gaps and propose new studies to address them.

KEY INDIVIDUAL TRAITS

• Collaborative:
  Builds strong relationships and works cross-functionally with a consultative, co-creative approach to influence and align others in a fast-paced environment.
• Curiosity:
  Driven by lifelong learning, actively seeks new knowledge, skills, and perspectives to enhance performance and personal growth. Embraces continuous learning as a core value.
• Attention to detail:
  Carefully reviews work to ensure accuracy, quality, and completeness. Adheres to rules and procedures.

YOUR EXPERIENCE AND EXPERTISE

• Bachelor's degree in Marketing, Business, Social Sciences, or related field preferred; Master's degree a plus.
• ~10 years of experience in marketing research or insights, in either client-side or agency-side environments.
• Strong track record managing longitudinal research programs and multi-market research studies.
• Hands-on experience with both quantitative and qualitative research methodologies.
• Exceptional analytical skills with the ability to translate data into clear, actionable strategic recommendations.
• Confident communicator with strong presentation and storytelling skills.
• Highly proactive, resourceful, and comfortable managing multiple projects simultaneously.
• Experience working with travel, hospitality, consumer lifestyle, or global brands preferred.

TRAVEL & OTHER REQUIREMENTS

• Work Location: Hybrid, in our Costa Mesa, CA office.