Senior Salesforce Marketing Cloud Specialist

Exceed the expectations of our residential mortgage borrowers & business partners through superior service, simple processes, and effective communications.
We deliver on this mission by empowering our employees by encouraging and recognizing superior performance and innovative solutions, by promoting teamwork and divisional cooperation.
 

POSITION OVERVIEW

The Sr. Salesforce Marketing Cloud Specialist will leverage their technical expertise to execute intricate marketing strategies. Working closely with both the marketing and technology teams, you will play a key role in developing, maintaining, and optimizing marketing automation through Salesforce Marketing Cloud. You will be responsible for converting business requirements into effective technology solutions and ensuring their accurate, efficient, and dependable implementation.

• Develop, maintain, and optimize marketing automation processes using Salesforce Marketing Cloud.
• Create and manage email marketing campaigns, customer journeys, and tailored content for various audience segments.
• Design and configure automations in Automation Studio to drive customer journeys.
• Build, manage, and optimize Data Extensions for efficient data handling.
• Act as the subject matter expert (SME) in AMPscript, overseeing the technical development of all Marketing Cloud journeys and audience segmentation for JV and Retail.
• Provide training and offer ongoing support to internal users on Salesforce Marketing Cloud functionalities and best practices.
• Design, test, build, and demonstrate proof of concepts, data integrations, queries, automations, journeys, and reports when required.
• Continuously stay updated on the latest Salesforce Marketing Cloud releases, features, and industry trends to improve marketing automation capabilities within the organization.

REQUIRED SKILLS AND QUALIFICATIONS

• Salesforce Marketing Cloud Administrator certification.
• Extensive hands-on experience with Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio.
• In-depth knowledge of marketing automation principles and best practices.
• Proficiency in HTML/CSS, SQL, and AMPscript for customizing email templates.
• Strong attention to detail with the ability to handle multiple projects and meet deadlines effectively.
• Ability to stay current with industry trends and best practices, identifying opportunities to enhance existing and future solutions.
• Experience working with Sales Cloud, Salesforce Lightning, and Salesforce CRM.

PREFERRED QUALIFICATIONS

• Experience in the mortgage industry or financial services.

Additional Information:

While this description is intended to be an accurate reflection of the position's requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary.

All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Okta Verify and Microsoft Authenticator. Employment will be contingent on this requirement.

Company Benefits:

Newrez is a great place to work but we are only as strong as our greatest asset, our employees, so we believe in rewarding them

• Medical, dental, and vision insurance

• Health Savings Account with employer contribution

• 401(k) Retirement plan with employer match

• Paid Maternity Leave/Parental Bonding Leave

• Pet insurance

• Adoption Assistance

• Tuition reimbursement

• Employee Loan Program

• The Newrez Employee Emergency and Disaster Fund is a new program to support our team members

Newrez NOW:

• Our Corporate Social Responsibility program, Newrez NOW, empowers employees to become leaders in their communities through a robust program that includes volunteering, philanthropy, nonprofit grants, and more

• 1 Volunteer Time Off (VTO) day, company-paid volunteer day where all eligible employees may participate in a volunteer event with a nonprofit of their choice

• Employee Matching Gifts Program: We will match monetary employee donations to eligible non-profit organizations, dollar-for-dollar, up to $1,000 per employee

• Newrez Grants Program: Newrez hosts a giving portal where we provide employees an abundance of resources to search for an opportunity to donate their time or monetary contributions

Equal Employment Opportunity 
We're proud to be an equal opportunity employer- and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.

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