Mobile Marketing Manager

2 weeks ago

Austin, Texas, United States Right Side Up Full time
About Right Side Up Right Side Up is a collective of premium marketing talent—with all of the marketing chops and none of the agency fluff. We're trusted by respected early-stage ventures, fast-growing tech companies, and established Fortune 500 teams to do one thing better: growth. Our 250+ clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, and Calm.
The Role We have a client looking for a Google Mobile Specialist. This is a 40-hour per week contract role. The client's growth marketing team is expanding and looking to add a Mobile Marketing Manager to support a senior lead. This individual will take ownership of execution-level work—building, launching, and reporting on paid media campaigns—freeing up leadership to focus on broader strategy. Ideal candidates can thrive in a hands-on, mobile-first acquisition environment while operating within a mature, complex organizational structure. This role will focus on Google's mobile ecosystem (UAC, YouTube). Web search is not a priority; mobile app acquisition is the primary objective. This is a nuanced and technical role requiring real-world experience with UAC strategy and YouTube ad execution, ideally within high-performance, mobile-first companies.
Responsibilities - Build, manage, and optimize UAC campaigns across Google's mobile ecosystem - Own creative testing workflows and report back on learnings - Partner with senior stakeholders to support campaign builds and analysis - Track performance, maintain documentation, and ensure proper tagging and attribution - Contribute to forecasting, budgeting, and KPI management across key mobile channels
Ideal Candidate Profile - 3–5 years of experience in growth marketing, with hands-on executional ownership - Deep experience running UAC and/or YouTube ads within Google's mobile ad ecosystem - Familiarity with MMPs (e.g., Appsflyer, Adjust, Branch) and performance tracking infrastructure - Mobile-first marketer who understands attribution, audience targeting, and optimization loops - Comfortable reporting to senior leads and operating in high-accountability environments
Apply today We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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