Director, Fan Engagement

About Sony Music Entertainment
At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

The Director, Fan Engagement & Community Management will be tasked with engaging, acquiring and retaining fans on behalf of Epic Records artist roster. This role will manage conversation and content creation across all digital properties including social media, CRM, websites, and other fan facing digital properties (discord, sms, etc). This role will work closely with the Digital Product Managers to help execute digital campaigns. This role should have a deep understanding of fandoms and social media.

What you'll do:

• Oversee the day-to-day social media website, and email/SMS accounts for a designated roster driving fan acquisition, engagement, and retention
• Manage digital and social platforms including Instagram, Twitter, Tik Tok, Facebook, Snapchat, websites, microsites, pre-save pages, etc. (including fan accounts)
• Create copy and assets native to each platform to increase engagement via interaction and algorithms
• Build growth strategies for both established and developing artists, leading to an engaged fan
• Work with Digital Product Managers and artists teams to develop and maintain editorial calendar across all social platforms
• Track, analyze, and report on campaigns across all platforms

Who you are:

• Bachelor's degree or equivalent
• Minimum of 5+ years professional experience in digital/social media marketing
• Record label or social media agency exp a plus
• Outstanding organizational and communication skills
• A passion for fan-focused digital strategies
• Strong background in digital strategy, with duties at previous experience including day-to-day work in this area
• Ability to work on tight timeframes and move projects forward with limited assets
• Photoshop, iMovie, Illustrator and/or other graphic design knowledge a plus
• Passion for R & B and Hip Hop is preferred
• A deep understanding of interactive technologies and communication tools, including:
• Tiktok
• -Facebook
• -Twitter
• -Youtube
• -Tumblr
• -Snapchat
• -Discord
• -Website Strategy
• -Email/CRM Strategy
• -SMS

What we give you:

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
California based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details.
The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

California Pay Range

$100,000—$105,000 USD