Editorial Messaging

5 days ago

Culver City, California, United States TCWGlobal Full time $80,000 - $120,000 per year

Editorial Messaging & Positioning Writer – Music/Culture

Location:
Culver City, CA (Hybrid; 3 days onsite)**Must be local

Pay Range:
$63–$72/hr

Contract:
12 month contract ( potential for extension.)

About the Role

We're seeking a highly skilled
Editorial Messaging & Positioning Writer
to help define and articulate the editorial voice of companies
Music
. This role will craft compelling narratives that communicate Apple Music's perspective across in-product editorial, PR, and marketing channels. The ideal candidate combines sharp editorial instincts, deep music industry knowledge, and proven experience writing for major music or culture brands.

This is a hands-on writing role that blends creativity and strategy—developing editorial frameworks, positioning narratives, and original content that inspires, informs, and resonates with global audiences.

Key Responsibilities

  • Develop and refine companies Music's editorial voice and messaging, ensuring consistency across campaigns, in-product storytelling, and marketing materials.
  • Write and edit creative briefs and positioning documents that inform how the Apple Music brand is expressed internally and externally.
  • Collaborate cross-functionally with marketing, PR, design, and product teams to align storytelling, tone, and brand intent.
  • Concept and pitch new editorial ideas that bring Apple Music's perspective on artists, genres, and cultural moments to life.
  • Stay deeply informed on music and culture trends, understanding how global shifts, new releases, and emerging movements can shape storytelling opportunities.
  • Craft clear, persuasive, and emotionally resonant narratives that engage a broad audience while maintaining editorial integrity.
  • Review and refine content for tone, accuracy, and alignment with brand standards and inclusive language principles.

Qualifications & Experience

Required:

  • Bachelor's degree in Communications, Journalism, English, Marketing, or a related field.
  • 5+ years of professional writing and editorial experience
    at a
    recognized media, music, or cultural publication.
  • Proven ability to
    craft brand narratives and editorial stories
    that connect with audiences.
  • Strong understanding of
    storytelling frameworks, positioning strategy, and content development
    for digital platforms.
  • Demonstrated familiarity with
    music industry marketing, artist campaigns, and fan engagement strategies
    .
  • Exceptional writing, editing, and communication skills with an eye for tone, structure, and flow.
  • Highly adaptable, able to move quickly between creative ideation and execution in a fast-paced environment.
  • Deep knowledge of
    music history, pop culture, and emerging trends
    across genres and global markets.
  • Proficiency in
    writing inclusive, accessible content
    that resonates with diverse audiences.
  • Collaborative mindset and ability to partner effectively across
    marketing, creative, and PR
    functions.

Preferred:

  • Experience developing
    editorial voice or brand guidelines
    for a major entertainment or tech company.
  • Ability to
    analyze engagement data
    and adapt storytelling strategies based on insights.
  • Prior experience within
    music streaming, digital media, or artist marketing
    environments.

Who You Are

You're a passionate storyteller with deep roots in music and culture. You know how to turn ideas into narratives that cut through the noise and capture emotion. You thrive in a collaborative, creative setting—and can shift seamlessly between strategic messaging and editorial craftsmanship.

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