Lead Generation Specialist

Nexstar Network – Lead Generation Specialist

Who we are 

We know you want a phenomenal career. We know you want a career with growth opportunities, work/life flexibility, and great benefits. We also know you want to care about what you do; you want to make a difference in people's lives through your day-to-day work.

At Nexstar Network, we believe that a phenomenal career is possible. We're a member-owned organization devoted to providing leadership and coaching and training to residential service companies across the U.S., Canada, and beyond. That's right: since 1992, we've been working with owners of plumbing, heating, cooling, and electrical businesses to help them grow to their fullest potential.

We'll help you grow to your fullest potential, too. Imagine coming to work for a company that offers both in-person collaboration and work from home flexibility because we know both are important. Imagine being able to casually walk into your CEO's office to share an idea you'd like to try. Imagine knowing your voice matters at work, and you're supported by others who love to serve. 

Are you imagining it? Good. We're waiting to meet you at Nexstar. 

What We Do 

Nexstar is a member owner network of over 1000 members. Our goal is to help our members grow their businesses by providing classroom training, mentoring, online tools, and strategic partnerships. 

What we offer

• Base salary with performance bonus potential.
• Competitive benefits package that includes 100% paid health, dental, vision, basic life insurance, and disability coverage. 
• 401(k) safe harbor plan with a 3% company contribution. 
• Generous PTO plan. 
• Home service reimbursement. 
• Gym Membership and cell phone reimbursement. 
• Paid community service day. 

The Big Task 

Are you a proactive communicator with a passion for driving business growth? As a Lead Generation Specialist and key member of the Sales Operations Team, you'll play a vital role in fueling Nexstar's success by identifying and qualifying high-potential leads through both outbound outreach and inbound engagement. 

You are the engine of our sales pipeline. Collaborating closely with our sales and marketing teams, you'll be the first point of contact for prospective members, setting the tone for meaningful conversations and long-term relationships. 

Your ability to connect, qualify, and coordinate will directly impact our mission: to help the world's best tradespeople become the world's best businesspeople. 

Key Tasks 

• Own and execute the lead generation strategy, driving consistent pipeline growth through targeted outreach and engagement. 
• Launch and manage – in collaboration with Marketing - multi-channel outbound campaigns using email, phone, LinkedIn, Vidyard, and trade-specific platforms. 
• Design and maintain personalized outreach cadences to convert prospects into qualified sales opportunities. 
• Maintain a high daily activity volume with a focus on speed, relevance, and persistence to maximize conversion. 
• Set qualified meetings for Sales Representatives and ensure a steady flow of vetted leads into the sales pipeline. 
• Serve as a HubSpot CRM power user, managing workflows, lead routing, segmentation, and reporting in partnership with Sales and Marketing leadership. 
• Collaborate with the Director of Sales to refine lead tracking processes and optimize performance metrics. 
• Analyze outreach and engagement data to continuously improve strategy and conversion rates. 
• Leverage social media platforms and trade forums to identify, engage, and nurture decision-makers. 
• Build a credible online presence and share relevant content in coordination with the Marketing team. 
• Monitor engagement metrics and optimize messaging to improve response rates and lead quality. 
• Provide weekly reporting on lead generation activities, performance metrics, and outcomes to Sales and Marketing leadership. 
• Drive membership growth by selling Buyers Group Memberships to qualified prospects through strategic outreach and relationship-building. 

Required Skills: (Measurable Skills and Outcomes) 

• Lead Generation & Pipeline Building: Minimum 2 years of experience generating qualified leads and building sales pipelines, with a proven ability to achieve or exceed monthly outreach and conversion targets. 
• Outbound Sales Strategy: Demonstrated success in executing strategic outbound campaigns, including market segmentation, persona targeting, and social selling, resulting in measurable pipeline growth. 
• Continuous Learning & Adaptability: Evidence of adopting new sales techniques and tools quickly, with documented improvements in outreach efficiency or conversion rates. 
• HubSpot CRM Expertise: Advanced proficiency in HubSpot CRM—creating workflows, sequences, and automated campaigns—leading to measurable increases in lead engagement and reduced manual tasks. 
• Organizational & Data Accuracy: Maintains 98% CRM data integrity while managing multiple priorities, ensuring accurate reporting and actionable insights for leadership. 

Education Requirements: 

• Bachelor's degree in business, Marketing, Communications, or a related field is preferred but not required. 
• Candidates with an Associate degree or equivalent experience in sales, customer service, or related roles are strongly encouraged to apply. 
• Relevant certifications (e.g., HubSpot Sales Software, and/or other selling systems) are considered a plus. 

Travel Requirements: 

• 4-5 weeks per year  

Physical Requirements: 

• Must be able to attend tradeshow events and stand for prolonged periods of time. 
• Must be able to sit at a desk for prolonged periods of time. 
• Ability to lift up to 15 lbs. 

 Salary: 

• $58,000-$87,500

Learn more about us 

If you want to be part of something bigger than just a job -- then this may be the job for you  You will work in a place where you will be appreciated and where your work has a direct effect on the success of the Nexstar Network. Visit our site at Nexstar Network  to learn more about our organization. 

Employment is contingent on passing a pre-employment drug test and background check. Nexstar Network provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. In addition to federal law requirements, Nexstar Network complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.