Chief Revenue Officer

Chief Revenue Officer (CRO) — Industrial Channel (Manufacturers' Rep Model)

Company:
AsBuilt

Location:
Flexible (North America)
• Travel ~20%

Type:
Full-time, Executive

About AsBuilt

AsBuilt is scaling a first-of-its-kind channel strategy in industrial services: recruiting and

enabling independent manufacturers' rep companies to sell a complex, high-value

technical offering across multiple industrial verticals. We're pioneers in this model and

are building it out nationally.

The Role

We're hiring a Chief Revenue Officer to architect, lead, and continually optimize this rep-

driven revenue engine. You'll own rep firm recruiting (with a high bar and ongoing

replacement of low performers), enablement, inside sales/proposals, marketing

alignment, forecasting, executive relationships—and the people strategy to scale the

organization that supports it.

What You'll Do

Rep Channel Recruitment & Coverage

• Source, vet, contract, and onboard industrial rep companies across power

generation, manufacturing, wastewater, and heavy industry.

• Maintain a constant recruiting pipeline to expand coverage and replace

underperforming firms.

• Define territories, compensation structures, performance service level

agreements, and partner agreements.

Enablement, Training & Support

• Build repeatable training programs, playbooks, talk tracks, and pricing guidance

tailored to vertical use cases.

• Run Quarterly Business Reviews, ride-alongs, and pipeline reviews; provide

timely technical and commercial support to hit goals.

Drive Revenue Through the Channel

• Set quotas and own attainment by firm, territory, and vertical.
• Implement performance scorecards, incentives/SPIFFs, and upgrade/churn

decisions based on data.

Inside Sales & Proposals

• Lead inside sales to qualify, scope, generate proposals, and close in coordination

with reps and delivery.

• Standardize SOWs/estimates, approval workflows, and margin guardrails.

Client Interaction & Delivery Alignment

• Join key pursuits to clarify project goals, align scope/deliverables, and ensure a

clean handoff to operations.

• Sponsor strategic accounts; proactively manage risk to protect timeline, quality,

and margin.

Marketing Partnership

• Ensure reps have current materials (vertical web pages, case studies, decks,

samples, outreach sequences).

• Feed market intel to marketing for targeted campaigns and demand generation.

Org Design & Team Building (New)

• Build and scale the revenue organization required to support a growing rep

network, including:

• Channel/Partner Managers (coverage, performance, expansion)
• Sales Enablement (training, certifications, content)
• Inside Sales / Proposal Desk (qualification, estimating, closing)
• Revenue Operations (CRM, forecasting, analytics, compensation)
• Partner Marketing (campaigns, assets, events)
• Create a capacity model (e.g., partner manager-to-rep firm ratios) and

headcount plan aligned to pipeline and bookings targets.

• Own recruiting profiles, interview loops, and performance management for all

revenue roles.

Forecasting & RevOps

• Own revenue, bookings, and gross margin targets.
• Stand up CRM discipline (Salesforce), forecasting cadence, territory planning,

pricing strategy, and comp plans.

What Success Looks Like (KPIs)

• Revenue growth and quota attainment by rep firm and vertical
• Pipeline coverage (3–4×), stage conversion, win rate
• Rep productivity, healthy churn (proactive upgrades), and territory coverage
• Proposal throughput and cycle time; adherence to margin guardrails
• Client satisfaction (Net Promoter Score/Customer Satisfaction Score) and

expansion

• Team scale metrics: time-to-hire and time-to-ramp, enablement certification rates,

partner manager-to-rep ratios, CRM hygiene and forecast accuracy

What You Bring

• 10+ years in B2B industrial/technical services or solutions; 5+ years leading

manufacturers' rep networks across multiple verticals.

• Proven ability to recruit, ramp, and replace rep firms to scale revenue quickly and

predictably.

• Experience building revenue teams (channel, enablement, inside sales, Revenue

Operations) and operating them with clear capacity models.

• Mastery of sales process design, partner agreements, pricing, and executive deal

support.

• Hands-on leadership: can coach calls, build decks, and close complex deals.
• CRM fluency (Salesforce) and a data-driven operating rhythm; exceptional

communication.

Compensation & Benefits

• Competitive executive base + aggressive variable tied to revenue and gross

margin

• Comprehensive benefits
• Covered travel expenses

How to Apply

Send your resume/LinkedIn and a brief note on a rep network and revenue org you built

or turned around (with year-one results) to with subject "CRO

— Industrial Channel."