Assoc CoBrand Acq Program Manager

Department: Product & Loyalty

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

Southwest Airlines promises to provide Employees with equal opportunity for learning and personal growth. The Associate CoBrand Acq uisition Program Manager collaborates with external partners ( Chase Bank), ad agencies, internal Brand, Marketing, Media, Legal, Finance , and Analytical Teams to build a strategy that is successful between the Southwest and Chase acqu i sition channels through content creation, digital marketing, business cases , and performance management. They'll provide data surrounding the channel and campaign support and find solutions to channel problems or performance degradation to limit financial impact . The Associate CoBrand Acq Program Manager is a skilled communicator and problem solver who is ready to pilot the future of Southwest.

Additional Details

The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours.

U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

We're committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Responsibilities

Oversee marketing channel and campaign strategy for credit card acquisitions, delivered via key online/digital channels, or other channels such as airport, call center, and direct mail

Lead creative briefings for 360-campaigns and testing initiatives, delivering strategic business goals, campaign KPIs and relevant legal and partner guidance to creative teams in a clear and concise manner

Work with analytics partners, monitor and report on campaign or channel KPIs and digital metrics to inform strategies, including site and page traffic, click-through rates, conversion rates, overall funnel analyses, and digital optimization efforts to increase credit card applications

Determine and oversee requests for analytics, customer insights, testing, and competitive tactics to suggest innovative opportunities to leaders for review, input and execution, driving to higher response, application rates and other KPIs

Build relationships with Team members at Southwest and issuing bank partners in order to inspire, influence, collaborate, and gain alignment to exceed product acquisition goals

Communicate channel status and campaign results regularly, or via structured presentations to senior marketing leaders, telling a compelling and relevant story with a well-thought-out point of view, recommendations, poise, and confidence

Lead strategic acquisition initiatives, in collaboration with internal and external partners, to deliver incremental credit card applications and acquisitions

Partner with Financial Planning Teams to prepare financial business cases, develop forecasts and monitor progress

Construct own hypotheses to problem solve, applying ingenuity and creativity

May perform other job duties as directed by Employee's Leaders

Knowledge, Skills, & Abilities

Knowledge of acquisition and channel marketing, including online/digital channels such as desktop and mobile marketing, website/ecommerce, social media, as well as direct mail, and/or email marketing

Knowledge of product marketing and marketing strategy

Knowledge of financial services and/or the credit card industry

Skilled in developing business cases and building a marketing/strategic plan

Skilled in partner management and relationship-building

Skilled in communicating effectively by listening intently, questioning appropriately, and articulating clearly in both written and verbal formats

Skilled in strategic thinking with the ability to see the big picture

Skilled in analytics and problem-solving with a focus on KPI and performance management

Ability to gain commitment to shared goals with peers, team, external partner and Marketing department

Ability to demonstrate high emotional intelligence in various situations dealing with both internal and external resources

Education

Required: High School Diploma or GED

Experience

Intermediate level experience, fully functioning broad knowledge in:

Consumer acquisition marketing

Channel marketing

Digital product marketing, to include online, email and/or direct mail

Licensing/Certification

N/A

Physical Abilities

Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time

Ability to communicate and interact with others in the English language to meet the demands of the job

Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other Qualifications

Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines

Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986

Must be at least 18 years of age

Must be able to comply with Company attendance standards as described in established guidelines

Some business travel required

Pay & Benefits

Competitive market salary from $81,200 - $90,200 per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.

Benefits you'll love

Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)

Southwest will help fund your 401(k) retirement savings with Company contributions up to 9.3% of your eligible earnings**

Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit***

Competitive health insurance for you and your eligible dependents (including pets)

Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.

Explore more Benefits you'll love:

• Pay amount does not guarantee employment for any particular period of time.

**401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits

***ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company.

Southwest Airlines is an Equal Opportunity Employer.

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Job Posting End Date

10/12/2025