Marketing Coordinator

Overview

Canopy Lawn Care is hiring a Marketing Coordinator to support national and local marketing efforts across a wide range of digital, print, and grassroots channels. This is an in-house role is based in Raleigh, NC, reporting directly to the Head of Marketing.

The Marketing Coordinator will play a key role in executing campaigns that drive awareness, support local franchise growth, and build brand consistency across markets. The Marketing Coordinator will directly support both our company-owned locations in Raleigh and Charlotte, NC, as well as our rapidly expanding franchise network — now spanning 14 states and growing.

This is a unique opportunity to grow with a mission-driven brand that's redefining lawn care across the U.S. From supporting new market launches to helping local teams succeed, you'll gain real-world experience across multiple marketing disciplines — and be part of a team that believes in doing things differently, and doing them right.

Primary Responsibilities:

• Social Media Marketing Execution
   Plan, build, and publish both organic and paid social media campaigns across platforms using Canva, PromoRepublic, and Meta Business Suite. Focus on targeted reach, community engagement, and local awareness building.
  
  
• Email & SMS Marketing
   Support the execution of direct marketing campaigns focused on lead nurturing, seasonal promotions, and customer conversion. Help build and send segmented campaigns aligned to franchise and corporate goals.
  
  
• Franchisee Marketing Support
   Respond to franchisee requests, assist with campaign customization, and support local performance tracking. Help maintain consistency across all brand markets while giving local teams the tools they need to grow.
  
  

Additional Responsibilities:

• Creative Asset Development
   Assist in designing and developing marketing assets for use across digital, print, and social — including flyers, email templates, social content, and in-market signage.
  
  
• Campaign Tracking & Optimization
   Support tagging, attribution, and reporting across channels using tools like CallRail, Google Analytics, and NiceJob to evaluate performance and improve future campaign impact.
  
  
• Marketing Operations
   Help manage project workflows, maintain platform hygiene (e.g., ServiceMinder, PromoRepublic), and assist in coordinating with vendors, partners, and internal stakeholders.

Who You Are

You're a motivated early-career marketing professional looking to take the next step. You've had exposure to marketing tools and tactics through internships or 1–3 years of professional experience, and now you're ready to go deeper — building real-world marketing skills in a hands-on, multi-channel environment.

Qualifications

• Bachelors degree in Marketing or a related field
• 1–3 years of marketing or related experience (agency, in-house, or internship-based)
• Strong communication and organization skills with a collaborative mindset
• Experience creating visual content or marketing materials (social graphics, email templates, flyers, etc.)
• Comfortable using both Google Workspace (Docs, Sheets, Slides) and Microsoft Office Suite
• Familiarity with or interest in learning marketing technology platforms (e.g., PromoRepublic, NiceJob, ServiceMinder, CallRail, etc.)
• Bonus: Experience supporting multi-location, franchise, or field-based marketing teams
• Interest in clean living, outdoor spaces, sustainability, or home services is a plus

About Canopy Lawn Care

Canopy Lawn Care is redefining what lawn care should be. We believe a better lawn starts with better soil — and a better way to care for it. Built on the belief that clean, sustainable lawn care can transform not just lawns, but households and communities, Canopy offers a new approach that prioritizes soil health, reduces chemical dependency, and supports long-term results.

As a growing national brand with a local touch, Canopy partners with homeowners and franchisees to deliver healthier lawns through modern methods, transparent service, and a commitment to doing things the right way.

 
WHO WE ARE:

Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company's new website at 

Note: 

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.  

Empower Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Empower Brands makes hiring decisions based solely on qualifications, merit, and business needs at the time. 

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