Sr. Manager, Webinar Marketing

The Role

As the Senior Manager, Webinar Marketing you will play a key role in amplifying our brand presence and driving engagement across the webinar channel. You'll lead the strategy, planning, promotion, and execution of the national webinar program to bring differentiated investment insights to our clients via the webinar channel. In this highly collaborative role, you'll partner closely with teams across marketing, sales, communications, and events to ensure alignment and impact.

• Leading the strategy, planning, promotion, implementation, and execution of the national webinar program using Zoom, Splash, Qualtrics, Microsoft Office (including but not limited to managing cross segment email invites, prep calls with speakers, creating speaker notes, working on presentations, creating webinar replays and providing recommendations post event for areas of opportunity).
• Managing the employment of events through coordination of workflow and compliance approvals of event materials.
• Working closely with thought leadership, business consulting and segment marketing teams to create the national webinar plan that aligns with the business goals and objectives.
• Managing the lead management process to track MQL and SQL's attributed from the webinar program
• Analyzing webinar performance metrics to optimize content strategy and planning.
• Able to deliver concise written and verbal communications grounded in data and insights to influence decision-making
• Lead rapid response webinar initiatives during times of market volatility
• Collaborate with and influence multiple business and marketing stakeholders at different levels to develop the national webinar plan to align with business goals and objectives.
• Vendor manager for the Splash Webinar platform.

The Expertise and Skills You Bring

• Preferred work experience in related areas of program/project management and event management
• Strong attention to detail and excellent organizational skills, ability to balance different projects simultaneously and prioritize results
• Strategic thinker with a record of applying creativity, sound judgment, and adaptability to drive innovation and continuous improvement across national webinar program
• Proficiency in Microsoft Office Suite (Excel, Outlook, PowerPoint, Word), Zoom Webinars – experience with Splash is a bonus
• Passionate about process and attention to detail
• Ability to thrive in a fast-paced environment and are easily adaptable to change
• Excellent time management, organization, and multitasking skills
• Relationship building skills that enable you to shape strong working relationships with business partners
• Curiosity about event marketing and social media
• Executive presence: Comfortable and confident working closely with senior leaders
• Strong executive presence and communication skills—both written and verbal—with the ability to interact effectively with senior leaders and strategic business partners
• Education: Bachelor's Degree (marketing or related field preferred)

The Team

We are a passionate team of digital engagement and marketing technology professionals We work closely with the segment and product marketing, sales, analytics, CRM, and technology development teams to drive brand awareness, digital engagement, differentiated digital experiences and quality leads for our relationship management and sales teams.

The base salary range for this position is $85,000-171,000 USD per year.

Placement in the range will vary based on job responsibilities and scope, geographic location, candidate's relevant experience, and other factors.

Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.

We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted.

Please be advised that Fidelity's business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.

Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles.

Marketing