Current jobs related to Head of Product Marketing - San Francisco, California - Improvado

  • Head of Product Marketing

    2 weeks ago

    San Francisco, California, United States Reducto Full time

    About ReductoReducto helps AI teams ingest real world enterprise data with state of the art accuracy.The vast majority of enterprise data — from financial statements to health records — is locked in unstructured file formats like PDFs and spreadsheets. We train vision models to read those documents the way a human would, and make it possible to build...

  • Head of Product Marketing

    1 week ago

    San Francisco, California, United States Reducto Full time

    About ReductoReducto helps AI teams ingest real world enterprise data with state of the art accuracy.The vast majority of enterprise data — from financial statements to health records — is locked in unstructured file formats like PDFs and spreadsheets. We train vision models to read those documents the way a human would, and make it possible to build...

  • Head of Product Marketing

    2 weeks ago

    San Francisco, California, United States Upwind Security Full time

    Upwind is a next-generation Cloud Security Platform that leverages runtime context to identify and prioritize critical risks, providing precise insights and efficient cloud security management. Unlike traditional tools, Upwind uses runtime data proactively for risk prioritization and posture insights, ensuring teams focus on what truly matters. With...

  • Head of Product Marketing

    1 week ago

    San Francisco, California, United States Gem Full time $176,000 - $222,000

    Role DetailsLocation: This role is based 2 days per week out of our San Francisco, HQ and is not eligible for full-time remote work. Compensation: The annual salary range for this role is $176,000 - $222,000, in addition to equity & benefits.  The range displayed on this job posting reflects the minimum and maximum compensation. Factors including level,...

  • Head of Marketing

    2 days ago

    San Francisco, California, United States Flyer One Ventures Full time

    Flyer One Ventures- is an early-stage VC-fund, whichinvests in startups from Europe and North America. It has already invested $35M in over 60 startups. We also help our companies with recruitment and connect them to industry experts. We're looking for a Head of Marketing for our portfolio company, Awesomic.About AwesomicIt's a web app that matches...

  • Head of Marketing

    2 days ago

    San Francisco, California, United States Pump Full time

    About the RoleWe're looking for a Head of Marketing to build and lead the entire marketing function at Pump. This is a founding leadership role where you'll define our go-to-market strategy, own brand and content, and drive customer acquisition across channels. You'll partner closely with our CEO, sales, and product teams to craft messaging that resonates...

  • Founding Head of Marketing

    2 days ago

    San Francisco, California, United States Reducto Full time

    About ReductoReducto helps AI teams ingest real world enterprise data with state of the art accuracy.The vast majority of enterprise data — from financial statements to health records — is locked in unstructured file formats like PDFs and spreadsheets. We train vision models to read those documents the way a human would, and make it possible to build...

  • Head of Marketing

    2 weeks ago

    San Francisco, California, United States HealthLeap Full time

    HealthLeap is an AI start-up revolutionizing healthcare through predictive analytics, initially focused on disease-related malnutrition—a critical form of patient deterioration affecting virtually every hospital condition. Our mission is to maximize health outcomes globally by building a scalable AI platform that screens patients comprehensively using...

  • Head of Growth Marketing

    1 week ago

    San Francisco, California, United States Lumafield Full time

    About Lumafield:  Founded in 2019, Lumafield has developed the world's first accessible X-Ray CT scanner for engineers. Our easy-to-use scanner and cloud-based software give engineers the ability to see their work clearly, inside and out, at an extremely affordable price.   Engineers make million-dollar decisions every day, and they need tools that give...

  • Head of Product

    2 weeks ago

    San Francisco, California, United States Paradigm Full time

    Paradigm is a San Francisco-based investment firm focused on crypto and frontier technologies across the globe, with over $10 billion in assets under management. We make investments in companies and protocols at all stages, ranging from early-stage venture financing rounds to growth equity to liquid token assets.Paradigm was co-founded in 2018 by Matt Huang...

Head of Product Marketing

2 weeks ago

San Francisco, California, United States Improvado Full time
Company Description

Improvado is committed to Empowering marketing teams to make business decisions through data simplification. Today, data lives in many different siloes and business users need to rely on scarce technical resources in order to get the answers they need to do their job effectively. Improvado is changing that.

Our Culture

At Improvado, we are extremely curious, open, and hard-working. We value diversified experience and opinion and we know that makes us greater than the sum of our parts. We are looking for great people who want to grow and develop fast, personally and professionally, and Improvado offers that collaborative high-growth environment. Our HQ is in California with offices globally.

​​​​​​​The Product

Improvado's product is an Enterprise Data Platform for Marketers, Data Analysts, and Strategists that allows you to easily aggregate data from 250+ marketing platforms like Google and Facebook, into one place, transform that data into the format you need, and visualize that data in your platform of choice. We automate up to 90% of manual work related to reporting and uncover large revenue-generating opportunities for your Marketing teams that are hidden amongst the data. Improvado's ability to process large amounts of data at high speeds enables us to help and customize solutions for Enterprise Brands more than anyone in the market. Today, some of our partners are Mattel, ATB Financial, illy Cafe, Monster Energy, ASUS, HIMS, etc.

Job Description

About the Job

We are looking for a Head of Product Marketing to join our core Marketing team. As a Head of Product Marketing, you will be responsible for planning, implementing and managing our overall product and services marketing strategy.

In addition, you will lead the team of marketers responsible for the messaging, packaging, and delivery of our products to market. You will also be responsible for implementing a new product strategy working closely with our product team and leading customer research.

This individual will be responsible for owning product marketing on a global basis for Improvado.

This person will be a key driver in Improvado's future growth, through launching new products, enabling a global sales force, ideating key campaigns and go-to-market strategies, and evangelizing new innovations in the marketing analytics space.

The selected candidate will work closely with our Product Management team to help drive the product launch and go-to-market strategy for new features. They'll work closely with our Account Managers, Account Executives, Enablement, and Sales Engineers, and enable them to effectively position our products and solutions and differentiate our offerings from our competition.

We're looking for a person who is unendingly curious, customer-obsessed, competitor-obsessed, compelling storyteller, revenue-focused. This role requires a strong vision, leadership, project management, interpersonal, and analytical skills. Relevant experience working in revenue or marketing technology is preferred.

You will develop the plan to allocate and align your resources to company objectives, then manage the execution of the plan. You will also be a key voice in defining and articulating our marketing, product, and GTM strategy.

Responsibilities

  • Own executive relationships across sales, marketing, product, and strategy to shape Improvado's go-to-market efforts and corporate direction
  • Lead all cross-functional stakeholders (sales, product management, marketing, enablement, strategy) to launch new products and capabilities
  • Work closely with the CSO, and team, to evolve the pricing and packaging strategy to maximize growth opportunities and increase the customer lifetime value
  • Steer strategic analyst relations initiatives, including briefings, presentations, and events to effectively communicate Improvado's product capabilities, vision, and roadmap
  • Continuously develop core product marketing deliverables, including positioning, core messaging, naming, sales tools and collateral, case studies, and revenue enablement, in service of winning deals
  • Shape our competitive position in the market by delivering win/loss reporting, representing the voice of the customers/influencers, and providing market intelligence to other functions
  • Sit at the center of revenue enablement and content creation, working in collaboration and driving strong relationships between product marketing and sales, web, growth, product management, customer, and corporate marketing
  • Serve as a thought leader, storyteller, and spokesperson to bring corporate positioning and product roadmap/innovation to life
  • Create product positioning and messaging for Improvado's products, services, and solutions.
  • Build the strategy and drive the execution of product launches and partnerships, including pricing, packaging, positioning, etc.
  • Create sales tools and collateral including presentations, datasheets, case studies, demo videos, and white papers. Train and support Improvado's global sales team and channel partners to articulate product positioning and advantages.
  • Partner with the Improvado demand generation and global marketing teams to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness with key enterprise buyers.

You Will

  • Sit at the center of sales enablement and content creation, working in collaboration and driving strong relationships between product marketing and sales, web, digital, product management, community and support teams
  • Ensure that the team is developing differentiated messaging, positioning, and value propositions for partner and consumer-facing Marketing Analytics products/solutions
  • Lead product launches, set competitive positioning, manage marketing support for the Improvado's product lines
  • Drive core product marketing deliverables, including positioning, core messaging, naming, sales tools and collateral, case studies, and sales and partner enablement, enabling sales teams to win deals.
  • Create thought leadership content pieces by researching relevant topics for particular personas, topics from Marketing Analytics and ETL space.
  • Strive to continuously deliver industry, market and product insights and vision to support product roadmap/positioning, campaign development and other relevant areas, and company growth.
  • Own our competitive landscape, including enabling our sales and marketing teams and owning the creation and maintenance of battlecards (updating, creating, and training teams on them)
  • Create and maintain sales collateral and enablement that speaks to our core value proposition
  • Take on launches for Core capabilities and features, including our paid services
  • Develop & repurpose thought leadership stories to support our partner team & other GTM leads
Qualifications

Requirements

  • 7+ years of product marketing experience for a B2B SaaS organization that targets a primarily enterprise customer base. The ideal candidate will have experience either working with data-driven solutions targeting marketing and product buyers at both executives, managers and users.
  • 5+ years of experience in MarTech/AdTech and Marketing Analytics Space
  • A people-focused leader with a proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives
  • Proven experience launching new products and growing to a mature business
  • Track record of delivering impactful sales enablement content and programs
  • Experience creating and evolving world-class competitive intelligence programs
  • Proven ability to lead teams driving product marketing including positioning and messaging development and different content types for different audiences and channels
  • Ability to lead by example, motivate and mentor teams with strong executive presentation skills
  • Experience in managing large product roll-outs to existing customers and partners and in existing and new markets
  • Strong internal customer focus with desire to learn all aspects of the business
  • High level of discipline, attention to detail, and ability to meet deadlines in a fast-paced environment while still maintaining a high-level of accuracy
  • Strong written and verbal communication and interpersonal skills
  • Team-player and positive attitude, eager to do more and help out, views challenging situations as opportunities
  • Self-motivated, proactive, and able to work with minimal supervision
Additional Information

All your information will be kept confidential according to EEO guidelines.

Improvado is an Equal Opportunity Employer.