CRM Marketing Associate, B2B Merchant
2 weeks ago
About the Role
As we continue to scale our B2B marketing organization we are looking for a performance marketing manager to join the Merchant CRM (think: restaurants, retailers, and grocery stores you see when you open the Uber Eats app) Your goal will be to lead global lifecycle marketing programs that engage our most strategic audiences, increase operational efficiency, and drive incremental revenue growth. We are on a transformational journey, in a fast growing business and looking for a passionate, data-driven, and innovative marketer to join us for the ride.
What You'll Do
- Develop and execute end-to-end Global CRM strategies to continually nurture, engage, and grow B2B customers
- Craft program-level marketing strategy with compelling and creative tactics that stretch across the full lifecycle and marry user needs with expert engagement insights
- Create effective cross-channel (email, in-app, push notification, sms) marketing campaigns to achieve business objectives and improve the customer experience
- Partner with internal cross-functional stakeholders (Product, PMM, Regional Marketing, Ops teams) and external agencies to ensure CRM communications are relevant, personalized, and on-brand
- Work with development, data, and deployment teams to build and launch complex automated and ad hoc campaigns using internal and external tools
- Establish and report on KPIs for all campaigns. Continuously run CRM marketing experiments including baseline, creative, content, and frequency testing to improve key performance metrics
- Analyze campaign performance and draw conclusions based on data, present takeaways and recommend next steps
Basic Qualifications
- Minimum of 3+ years proven experience in lifecycle marketing, customer communications, or customer engagement, ideally in a B2B environment
- A bachelor's degree or equivalent experience.
- Excellent stakeholder and project management skills with the ability to balance rigorous attention to details with swift execution.
- Strong measurement and analysis skills.
- Experience with A/B testing, messaging, and post-campaign analysis.
Preferred Qualifications
- Skilled at planning, organizing, prioritizing, and driving simultaneous projects and activities.
- A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to contribute to the team. Thrives on challenges and is not deterred by complicated/complex situations.
- Desire to work in an ambiguous and fast-paced environment, working collaboratively across multiple teams and functions.
- A fervent curiosity about technical solutions and how a tech stack can empower CRM.
- You're biased toward action, a great collaborator and master simplifier. You never stop pushing towards clarity and delivery.
- You never hesitate to roll up your sleeves and take on something hands-on, you persevere when others fall away.
True passion for Uber's mission and the company's hybrid technology / operations nature
For New York, NY-based roles: The base salary range for this role is USD$104,000 per year - USD$115,500 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$104,000 per year - USD$115,500 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link
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