Asst. Marketing Director and Brand Strategy

Position Overview

Dillard University seeks a strategic, creative, and detail-oriented Assistant Director of Marketing & Brand Strategy to support the mission, visibility, and reputation of the university. Reporting to the Director of Communications & Marketing, the Assistant Director oversees the university's marketing efforts and ensures consistent brand management across all print and digital platforms.

This role leads the development, implementation, and evaluation of marketing initiatives that elevate Dillard's academic programs, student experience, institutional priorities, and community impact. The Assistant Director will supervise the University Photographer and collaborate closely with internal stakeholders to produce high-quality marketing materials that reflect the university's identity and values.

Key ResponsibilitiesMarketing Strategy & Implementation

• Develop and execute comprehensive marketing campaigns that promote Dillard University's programs, events, and strategic initiatives.
   
   
• Create targeted marketing plans to support enrollment, fundraising, alumni engagement, student success, academic initiatives, and institutional messaging.
   
   
• Oversee the production of marketing materials, including brochures, ads, digital assets, branded merchandise, flyers, and promotional content.
   
   
• Maintain alignment with the university's brand guidelines, ensuring all materials reflect a cohesive and professional identity.
   
   
• Evaluate campaign effectiveness using analytics, insights, and industry best practices; adjust strategies as needed.
   
   

Brand Management

• Serve as a champion for brand consistency across campus.
   
   
• Guide campus partners through brand standards, messaging frameworks, and visual identity requirements.
   
   
• Support the Director of Communications & Marketing in implementing new or updated branding elements, including college/department logos, templates, and style guides.
   
   
• Monitor external references to Dillard to ensure accurate and appropriate brand representation.
   
   

Team Leadership & Supervision

• Supervise and provide strategic direction to the University Photographer.
   
   
• Collaborate with the photographer to ensure visual content aligns with marketing goals and brand messaging.
   
   
• Coordinate with writers, designers, vendors, and campus stakeholders to ensure timely production and delivery of marketing projects.
   
   
• Assist with managing student workers or interns supporting marketing initiatives.
   
   

Digital Engagement & Social Media Support

• Guide the creation of digital marketing assets for social media, email marketing, and web content.
   
   
• Collaborate with the social media and photography teams to develop engaging content that promotes campus achievements, events, and campaigns.
   
   
• Use analytics to identify trends and inform digital marketing strategies.
   
   

Collaboration & Campus Partnerships

• Work closely with Admissions, Development, Alumni Relations, Academic Affairs, Student Success, and other departments to develop marketing solutions tailored to their needs.
   
   
• Support university-wide events with marketing plans and branded materials.
   
   
• Serve as a resource for faculty and staff seeking guidance on marketing practices.
   
   

Qualifications

• Bachelor's degree in marketing, communications, public relations, business, or a related field.
   
   
• Minimum 3–5 years of professional experience in marketing, brand strategy, or communications.
   
   
• Demonstrated experience creating and managing marketing campaigns across digital and traditional platforms.
   
   
• Strong understanding of brand development, visual identity systems, and marketing principles.
   
   
• Experience supervising staff, contractors, or creative teams.
   
   
• Excellent written, verbal, and interpersonal communication skills.
   
   
• Proficiency in Adobe Creative Suite, Canva, or similar design/marketing tools.
   
   
• Ability to manage multiple projects in a fast-paced environment with competing deadlines.
   
   

Preferred

• Master's degree in a related field.
   
   
• Experience in higher education or nonprofit marketing.
   
   
• Familiarity with CRM, content management systems, or marketing automation tools.
   
   
• Experience analyzing marketing metrics and using data to guide decision-making.

Working Conditions

• Occasional evening or weekend work may be required based on key university events or marketing deadlines.
   
   
• Must be able to oversee and direct photography/video efforts in various outdoor and indoor campus environments.

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