Product Marketing Manager

7 days ago

New Orleans, Louisiana, United States Premium Parking Full time

The Product Marketing Manager is a critical member of the Marketing team at Premium Parking, serving as the crucial link between Product, Sales, and Marketing. You will be responsible for defining and executing the go-to-market strategy for new and existing products, features, and services. A primary focus of this role will be the development of compelling, accurate, and on-brand collateral that clearly articulates our value proposition and supports the entire B2B sales cycle.

Key Responsibilities

  • Go-to-Market Strategy & Execution:
    Work directly with the Product team to plan and execute internal and external launches for new products, product features, and services.
  • Collateral Development:
    Create and maintain a full suite of marketing and sales enablement materials, including but not limited to:
  • Sales Sheets and presentations.
  • Comprehensive updates to the Services Catalogue.
  • Website copy and landing page content.
  • Internal documentation and training materials for the Sales and Operations teams.
  • Content Creation
    : Serve as a strong copywriter, ensuring all content is engaging, accurate, and clearly communicates the product benefits and value proposition to a B2B audience.
  • Brand & Messaging:
    Ensure all product messaging strictly adheres to established brand guidelines and language, maintaining consistency across all channels.
  • Social Media
    : Develop and execute the B2B social media strategy and content that generates buzz, drives engagement, and supports B2B marketing objectives across relevant channels.
  • Market Intelligence
    : Develop a deep understanding of the competitive landscape, customer needs, and industry trends to inform product positioning and messaging.
  • Sales Enablement:
    Support the Sales team with the tools, training, and information necessary to effectively sell Premium Parking's technology and services.

Requirements

  • Proven experience as a Product Marketing Manager or similar role, with a focus on B2B services and technology/product launches.
  • Minimum of 2 years of direct B2B marketing experience is required.
  • Exceptional written and verbal communication skills, with a portfolio that demonstrates your ability to be a strong copywriter.
  • Deep understanding of how to work within strict brand guidelines and language consistency.
  • Demonstrable experience owning and executing social media strategy in a B2B context.
  • Solid knowledge of B2B marketing & sales strategies and the sales funnel.
  • Excellent collaboration and interpersonal skills; must be an excellent team player capable of working across multiple departments (Product, Sales, Operations).
  • Bachelor's degree in Marketing, Communications, Business, or a related field.

Desired Qualifications (The "Plus")

  • Prior experience within the Parking Industry (parking management, parking technology, etc.) or with cloud-based technologies is a significant advantage.

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