Sales Lead

Job Summary

Under general supervision, the Sales Lead plays a vital role in achieving the sales goals of the business unit by planning, coordinating, and managing all store operations while providing high-level customer service support. This position focuses on ensuring exceptional customer service, meeting and exceeding annual sales goals, managing inventory shrinkage, and maintaining a high quality of work life. Combining leadership responsibilities with advanced selling skills, the Sales Lead enhances customer relationships and drives sales.

At West Marine, our mission is "Know More, Get More, Boat More." We cater to customers fulfilling boating needs, completing projects, or preparing for great days on the water. Each interaction is an opportunity to exceed customer expectations and foster loyalty. West Marine is a Drug-Free Workplace and an Equal Opportunity Employer.

Supervisory Responsibilities

• Guide and develop Crew Members for excellent store operations and customer service
• Lead by example, greeting and engaging customers to fulfill their boating needs
• Effectively prioritize and plan to drive results and meet business goals
• Train Crew Members to handle various transactions and provide exceptional service
• Recruit, onboard, and train high-performing Crew Members
• Manage Omni-Fulfillment operations

Duties/Responsibilities

• Assist in implementing store strategies to meet or exceed annual sales and contribution goals
• Work with the team to grow wholesale business and market share through planning and goal setting
• Ensure the store and staff exemplify our brand and service, adhering to promotional programs and proper display of sale items
• Actively participate in and coach the team on programs and procedures that drive sales
• Maintain a neat, clean, and organized store while complying with safety and Asset Protection standards
• Develop strategies to achieve West Advantage membership and Private Label penetration goals
• Oversee front-end activities, including greeting customers, processing transactions, and managing add-on sales
• Provide high-level customer support with expertise in boating products, building and maintaining customer relationships
• Recommend additional items and services that complement customer needs
• Accurately manage register transactions and handle returns/complaints graciously
• Complete and distribute tasks from Daily, Weekly, Monthly, and Master Checklists
• Ensure compliance with legal requirements and store policies to maintain stability and reputation
• Verify that Asset Protection standards are met
• Protect Crew Members and customers by ensuring a safe and clean store environment
• Maintain professional knowledge through company and industry-sponsored training
• Available to work a flexible schedule including nights, weekends, and holidays
• Serve as "Manager on Duty" during assigned shifts
• Perform other job-related responsibilities as assigned

Additional Duties May Include

• Ensure accuracy through perpetual counts, cycle counts, product receiving, RTVs, damages, and truck put away
• Manage pricing, execute price changes, and conduct price audits
• Plan and execute merchandising resets and maintain Planogram (POG) integrity
• Manage supply orders while adhering to budget standards
• Drive clearance execution strategy and sell-through
• Ensure payroll is processed accurately and on time
• Maintain operations by coordinating and enforcing operational and personnel policies

Required Skills/Abilities

• Strong verbal and written communication skills
• Excellent sales and customer service abilities
• Attention to detail and strong organizational skills
• Proven ability to meet deadlines and manage time effectively
• Strong analytical and problem-solving capabilities
• Effective supervisory and leadership skills
• Ability to prioritize and delegate tasks appropriately
• Proficient in Microsoft Office Suite or related software

Education and Experience

• High school diploma or equivalent
• Two years of related experience preferred

Physical Requirements

• Continuous standing and walking throughout the retail space
• Ability to wear and communicate through a headset continuously
• Frequent climbing, bending, stooping, and twisting
• Occasionally operate equipment, including forklifts
• Must be able to lift up to 50 pounds to shoulder height unassisted frequently

Other Requirements

• Minimum age of 18 years old

To review many of the benefits West Marine offers, along with starting pay ranges for select states, please visit our benefits page at

Join us at West Marine and help us provide the best boating experience for our customers

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.