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Associate Director, Digital and Programmatic

2 weeks ago

New York, New York, United States dentsu Full time

Job Description:

This is a hybrid opportunity. Ideally looking for someone in New York. The Associate Director (AD) manages daily workflow for the team across specified account(s), such as the buying of programmatic and direct digital campaigns, within the dentsu portfolio of agencies, including Carat, dentsuX, and iProspect. You will oversee tactical development, campaign activation, pacing and optimizations, and contribute to reporting including direct client interaction daily. Additionally, you review client deliverables to ensure quality outputs. The AD monitors campaign performance and ensures optimization and that any needed course-corrections are implemented to achieve campaign goals. You will provide oversight of QA and operational best practices, while providing training and mentorship to direct reports. You assist the Director with managing timelines and priorities to ensure high-quality, on-time deliverables. Beyond daily team deliverables, you foster knowledge-sharing and support Directors with central tasks and are key to promoting a culture of teamwork and collaboration. You will report to the Director, Programmatic. Main responsibilities:
• Accountable to daily team operations and campaign excellence, ensuring best practices are evident in work of the activation/investment team
• Articulate optimizations, rationale, results, and recommendations in reporting commentary and on client calls, and address concerns
• Lead RFP responses and develop tactical recommendations showcasing innovative thinking across platforms, audiences and content programs
• Be an expert on the buying platforms, direct media buying processes, and internal dentsu products
• Identify and test emerging tech solutions and innovations, highlighting client value in results and sharing across client team
• Manage and communicate with direct reports, managing expectations, timelines, and priorities, and ensuring the team follows defined processes for campaign management across digital and programmatic channels
• Delegate and foster accountability within junior level team
• Identify training and development needs of account team
• Update agency leads on team performance, campaign health, and strategic growth opportunities
• Contribute to thought leadership, POVs, or other shareable collateral that improves the level of knowledge across digital and programmatic investment teams
• Assist leadership with new business pitches Qualifications
• Bachelor's degree or equivalent 5 years' experience within the programmatic and digital industry
• Experience with management of a team
• Strong experience across all digital media channels and ability to eloquently speak to each
• Understanding of business concepts and client objectives to identify expansion opportunities
• Deep project management experience
• Collaboration mindset
• Proficient in programmatic technology, platform, and partner solutions, including DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, and analytics & reporting dashboards.
• Strong experience working with business applications The annual salary range for this position is $68,000 -$110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include:
  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. #LI-AD2 #LI-hybrid This is a hybrid remote/in-office role.

Location:

New York

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

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