Salesforce Marketing Cloud LEAD

1 day ago

Windsor, Connecticut, United States Coforge Full time $120,000 - $150,000 per year

Job Title: Salesforce - Marketing Cloud LEAD

Skills: Marketing Cloud Studios, HTML, CSS and AMPscript,

Experience: 10-12 Years

Location: Windsor, CT

Job Type: Fulltime

We at Coforge are hiring for Salesforce - Marketing Cloud with the following skills:

  • Build, test and deploy marketing and email campaigns including personalization and dynamic content across different Marketing Cloud Studios.
  • Develop email templates, which will include coding of emails using HTML, CSS and AMP script.
  • Leverage Journey Builder to deliver multi-touch communications.
  • Create SQL queries in Automation Studio to segment audiences.
  • Build analytics reports and dashboards to provide visibility into marketing campaign/email results and measure effectiveness.
  • Respond to common business requirements and perform administrative functions within Marketing Cloud.
  • Maintain best practices for Marketing Automation Platforms, including troubleshooting, naming conventions, list management, etc.
  • Provide troubleshooting / first line of support for stakeholders working on deliverables and encountering errors or technical issues with SFMC or Sales/Service Cloud platforms.
  • 2 to 5 years direct experience building solutions on the SFMC platform: Cloud Pages, Smart Forms, Web Collect, Collect Tracking, Email Studio, Social Studio, Journey Builder, Mobile Studio, Automation studio.
  • Proficient in Marketing cloud connector, data extensions, integration with external systems (API) and knowledge of DMP and data integration is key.
  • Prior experience implementing full cycle projects in SF Marketing Cloud.
  • Experience with responsive website design and various forms of online marketing including mobile, social, content, email, etc.
  • Basic Salesforce administrative functions including process builder, triggers and workflow knowledge are desirable.
  • Bachelor's degree or equivalent.
  • Preferred Salesforce Marketing Cloud certifications including Marketing Cloud Developer and Marketing Cloud Email Specialist.
  • Good to have Salesforce Platform Developer certification.
  • Salesforce Implementation experience.
  • Google Analytics experience.

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