Vice President of Media
4 days ago
Job Description: Vice President of Media
Location:
Los Angeles, CA
Schedule:
Hybrid (WFH on Fridays)
Compensation:
$180K-$205K
Position Overview
The Vice President of Media is a senior leadership role responsible for driving strategic media direction, strengthening client relationships, and accelerating business growth. This leader will advance the agency's media capabilities, deliver innovative and data-driven solutions, and mentor high-performing teams. The VP will play a crucial role in defining and expanding the agency's media offering while ensuring exceptional outcomes across all client engagements.
Key Responsibilities
Client Leadership & Strategy
- Act as the senior media lead across major client accounts, ensuring delivery of measurable results and long-term partnership growth.
- Provide strategic guidance across media initiatives, consistently exceeding client expectations.
Media Negotiation & Vendor Management
- Lead and enhance media negotiations to secure competitive rates, added value, and premium inventory.
- Expand and nurture relationships with national and regional media vendors.
Business Growth
- Identify and pursue new revenue opportunities within existing accounts.
- Collaborate with agency leadership to support new business pitches and proposals.
Media Innovation & Industry Insights
- Stay ahead of emerging media trends, technologies, platforms, and measurement tools.
- Introduce innovative media strategies that position the agency at the forefront of the industry.
Team Leadership & Culture Development
- Inspire, mentor, and lead client-facing media teams.
- Foster a culture of collaboration, accountability, and continuous improvement.
Operational Excellence
- Oversee execution of all media initiatives to ensure they are delivered on time, within budget, and to the highest quality standards.
- Ensure all media operations align with broader agency objectives.
Cross-Agency Collaboration
- Partner closely with strategy, creative, analytics, and media teams to deliver integrated, high-impact campaigns.
Industry Engagement & Thought Leadership
- Represent the company as a thought leader in media internally and externally.
- Participate in panels, industry events, and trend-driven discussions.
Process, Execution & Performance Management
- Develop, refine, and oversee end-to-end media processes—including planning, buying, trafficking, optimization, and reporting.
- Build scalable frameworks, workflows, and performance benchmarks to elevate executional excellence.
- Implement strong quality controls and streamline communication across teams to ensure efficiency and operational growth.
Qualifications
- Bachelor's degree preferred.
- 20+ years of progressive leadership experience in media and advertising, with deep expertise in cross-channel planning and buying.
- Proven success in expanding client relationships and driving revenue growth.
- Strong financial acumen, including budget management and resource allocation.
- Exceptional communication, presentation, and relationship-building skills.
- Strategic, proactive, and entrepreneurial mindset.
- Ability to manage multiple priorities with elite attention to detail.
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