Marketing Specialist

The Marketing Specialist plays an important role on the Account Management Team and is responsible for supporting all goals, objectives and initiatives for our California market. This position leverages their project management skills and experience to ensure projects are completed on time and to help adhere to quality standards and expectations. A moderate degree of planning and proactive thinking are keys to the success of this position, the marketing department and the lines of business served. They should have a strong understanding of marketing principles and possess more interpersonal qualities and capabilities, such as collaboration, communication, and teamwork.

This position reports to the VP, Marketing Manager for our California market and collaborates with all members of the Marketing Department.

Additional Job Objectives:

• Project Coordination and Strategic Support
• Collaborate with the Marketing Manager and Regional Marketing Specialist in California to submit all project requests for the team
• Work with areas of the Marketing Department and designated business units to manage and track marketing requests to ensure projects are completed on time
• Work with the Marketing Manager and Regional Marketing Specialist and designated lines of business for the review and proofing process for creative projects in route
• Validate accuracy of projects throughout the project lifecycle and ensure they meet objectives
• Traffic final art to internal business lines and external partners as needed
• Become a Subject Matter Expert (SME) for the areas of responsibility, providing valuable insights and feedback while managing projects in order to achieve objectives
• Work with the Marketing Manager to provide strategic marketing support for the California market and internal business lines
  • Utilizing the Account Management tools: Creative Briefs, Project Plans, Placement Plans, Analytics, Agendas, etc.

• Assist the Marketing Manager and Regional Marketing Specialist in providing exemplary service to California business lines, including participating in client meetings and responding directly to requests

• Data and Competitor Reporting

• Oversee the tracking reporting for marketing initiatives managed through the Marketing Account Management team and projects as assigned – digital, print, email, etc.
• Provide relevant and timely competitive information by keeping abreast of market changes and the marketing mix used by competitors

• Create, analyze and summarize marketing reporting for management

• Additional Responsibilities

• Assist with on-site event marketing support and outreach initiatives as needed
• Execute promotions supporting bank campaigns and marketing initiatives as necessary
• Travel up to 10% to California may be required

Position Requirements:

• Bachelor's degree in Marketing, Communications or a related field is required
• Preferred 2-5 years of previous experience in a marketing role
• Strong interpersonal, problem solving and time management skills
• Able to manage multiple and shifting priorities and projects in a fast-paced environment
• Accuracy and an acute attention to detail is critical, including proofreading and content review
• A strong work ethic, self-motivation, confidence and the ability to work with different personalities as a team player
• Strong written and verbal communications skills are required
• Proficiency in Microsoft Office suite – Word, Outlook, PowerPoint, with excellent Excel skills

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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