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Social Media

3 weeks ago

Washington, Washington, D.C., United States A Hiring Company Full time

ABOUT NAFSA: Association of International Educators

With more than 10,000 members, NAFSA: Association of International Educators is the largest and most comprehensive association of professionals committed to advancing international higher education. Based in the United States, we provide programs, products, services, and a physical and virtual meeting space for the worldwide community of international educators. The association provides leadership to its varied constituencies through establishing principles of good practice and providing professional development opportunities. NAFSA encourages networking among professionals, convenes conferences and collaborative dialogues, and promotes research and knowledge creation to strengthen and serve the field. We lead the way in advocating for a better world through international education.

NAFSA believes that international education advances learning and scholarship, fosters understanding and respect among people of diverse backgrounds and perspectives, is essential for developing globally competent individuals, and builds leadership for the global community. We believe that international education lies at the core of an interconnected world characterized by peace, security, and well-being for all.

POSITION SUMMARY

The Social Media and Content Specialist is responsible for elevating NAFSA's presence across digital platforms and acts as a critical internal liaison. This person will be responsible for working across the organization to ensure that NAFSA is represented with one unified brand in outward-facing content. This hands-on role leads day-to-day creation and execution for our social media, nurturing a continued sense of community and supporting NAFSA membership, conferences, programs, and services.

ESSENTIAL FUNCTIONS

Social Media Strategy and Management (40%)

  • Develop and implement a comprehensive social media strategy to increase brand awareness, engagement and audience growth across all platforms.
  • Manage day-to-day social media activities, including content scheduling, posting and engagement.
  • Monitor trends, audience behaviors, and platform updates to ensure strategies remain effective.
  • Track and analyze performance metrics to assess campaign success and optimize future content.

Content Creation and Management (35%)

  • Create, curate, and edit engaging content aligned with organizational priorities.
  • Serve as the primary creator of day-to-day visual assets and content graphics.
  • Partner with external creative agencies and freelancers for more complex or specialized design initiatives.
  • Maintain and manage content calendars to ensure consistent, strategic publishing across various digital platforms.
  • Collaborate with internal stakeholders to develop content that tells our story and highlights initiatives, programs and events.
  • Ensure all content follows NAFSA brand and style guidelines.

Collaboration and Support (20%)

  • Partner with marketing, strategic communications and program teams to align social media content with broader organizational messaging.
  • Coordinate with marketing team and applicable vendors for paid social advertising.
  • Coordinate cross-departmentally to support NAFSA programs including membership, leadership and professional development services, knowledge development, and public policy. Answer questions and engage with the social community (inbox, comments).

Other projects assigned by supervisor (5%)